Sophia Decuffa Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Manhattan, New York, United States

Manhattan, New York, United States

Manhattan, New York, United States

New York, New York, United States

Managed the 90degreebyreflex brand calendar. Planned monthly campaigns for the online storefront, and assisted with updating the website with incoming PO’s and promotional bannersAssisted with curating styles for photoshoots, organizing digital assets and working closely with the web team to track inventoryPlanned and organized lifestyle and product shootsCreated influencers gifting strategies (organic/paid) following product launches to obtain assets for social media… Show more Managed the 90degreebyreflex brand calendar. Planned monthly campaigns for the online storefront, and assisted with updating the website with incoming PO’s and promotional bannersAssisted with curating styles for photoshoots, organizing digital assets and working closely with the web team to track inventoryPlanned and organized lifestyle and product shootsCreated influencers gifting strategies (organic/paid) following product launches to obtain assets for social media platformsConducted extensive market research to discover current trends and to create buzz-worthy content. Developed an optimal posting schedule, considering followers engagement metrics Show less

New York, New York, United States

Assisted with the brand vision by managing web design, formatting, and photographing completed projectsSupported the owner on business development strategies through customer outreach via automated email campaigns to get in front of new accountsResponsible for scheduling and organizing meetings with new and existing accountsMaintained strong business relationships with suppliers, contractors and designers

Managed the creative process for She Heals The World’s digital marketing collateralCollaborated with the founder to create a new brand identity for digital marketing material that spoke to female entrepreneurs across web, social, and company merchTailored content to the target audience of female entrepreneurs by using data on customer interaction and behavior collected from the website and social mediaOperated under strict timelines by working independently and would… Show more Managed the creative process for She Heals The World’s digital marketing collateralCollaborated with the founder to create a new brand identity for digital marketing material that spoke to female entrepreneurs across web, social, and company merchTailored content to the target audience of female entrepreneurs by using data on customer interaction and behavior collected from the website and social mediaOperated under strict timelines by working independently and would update the team on progress in weekly meetingsSourced new manufacturers and vendors for marketing collateral through research and cold outreach. Managed the relationship with vendors throughout the production process Show less

San Luis Obispo, California, United States

Led the design, plan, and marketing for the creation of “In The Loupe,” the Communications newsletter that is distributed across Cal Poly CampusStrategized on ways to refresh content to appeal to the younger generation by focusing on less text heavy paragraphs and more digestible content paired with engaging imageryThought through color palettes, precise formatting and the overall style and content for the page spreads for consistencyDrew initial concepts by hand, which… Show more Led the design, plan, and marketing for the creation of “In The Loupe,” the Communications newsletter that is distributed across Cal Poly CampusStrategized on ways to refresh content to appeal to the younger generation by focusing on less text heavy paragraphs and more digestible content paired with engaging imageryThought through color palettes, precise formatting and the overall style and content for the page spreads for consistencyDrew initial concepts by hand, which were then transferred and completed in Adobe Illustrator for refinementManaged a team of two assistants throughout the project Show less

San Luis Obispo, California Area

Successfully branded, designed, and launched campaign collateral for clients across multiple industries that employed UGS for graphic and marketing materialWorked on campaigns to market UGS accomplishments to acquire new clients. Promoted UGS across various channels (social, web, print) and modified page layouts and typography accordinglyDistributed marketing questionnaires to better understand customer preferences and created content based on user feedbackProduced and… Show more Successfully branded, designed, and launched campaign collateral for clients across multiple industries that employed UGS for graphic and marketing materialWorked on campaigns to market UGS accomplishments to acquire new clients. Promoted UGS across various channels (social, web, print) and modified page layouts and typography accordinglyDistributed marketing questionnaires to better understand customer preferences and created content based on user feedbackProduced and created promotional business cards, banners, posters, flyers, flags, buttons, pens and shirts for various businesses that employed UGSThought through the vision of the theme for all branded materials by conceptualizing space, color, shape and size and how it would resonate with audiences Show less

Chappaqua, New York, United States

Consulted on fabrics, textures, color palettes, and patterns, and prepared portfolios for presentation. Constructed mood boards, using Adobe InDesign, to help create a visual for clientsDedicated time to making online collections of pillows, window treatments, statement pieces, and accessories for clients to choose fromStaged newly renovated interior spacesWorked with vendors to order fabrics