- Manage social media accounts, oversee daily postings, and curate engaging content for multipleaccounts.- Research social media trends and inform management of changes that are relevant to the company’smarketing activities.- Develop monthly social media calendars for strategic planning and proactive content preparation.- Effectively oversee and manage two primary accounts while also providing support and executing tasksfor additional accounts, resulting in the management of a total workload of 6-7 accounts.- Ability to handle sensitive information with the utmost professionalism and maintain strict confidentialityfor multiple clients simultaneously

- Managed and curated content for over 10 social media platforms, including Instagram, Facebook, and TikTok.- Developed and managed monthly content calendars to ensure consistent and strategic content delivery across various platforms.- Orchestrated content shooting days in collaboration with market merchants at the Downtown Allentown Market, ensuring timely and relevant content generation.- Fostered B2B relationships by collaborating with business owners, devising tailored content strategies to amplify their brand presence.- Crafted content strategies focused on lead generation and retention, optimizing conversion funnels.- Formulated strategic partnerships with Lehigh Valley Phantoms & Discover Lehigh Valley Instagram accounts, amplifying engagement and bolstering support for local businesses in the Downtown Allentown area.- Actively participated in community events, capturing content to resonate with residents and tenants.- Achieved significant growth metrics between June 15th - November 30th: - Elevated net follower growth by 51% across all accounts. - Amplified published posts by 272%, ensuring consistent brand visibility. - Boosted organic impressions by 109%, expanding reach and engagement. - Enhanced organic engagement by 70%, fostering community interaction and brand loyalty.- Maintained proactive engagement by responding to social media comments within a 1-hour timeframe, enhancing user satisfaction.- Spearheaded content creation initiatives, aligning with brand guidelines and strategic objectives.

- Managed daily administrative tasks, including answering phone calls, responding to emails, and handling correspondence.- Coordinated and scheduled meetings, conferences, and appointments for executives and team members.- Maintained and organized electronic and physical filing systems, ensuring easy accessibility and confidentiality of sensitive information.- Prepared and distributed reports, presentations, and other documents as needed, ensuring accuracy and timeliness.- Supported HR functions by assisting with recruitment, onboarding, and employee record management.- Streamlined administrative processes, implementing efficient systems to improve productivity and workflow.- Collaborated with cross-functional teams to facilitate smooth operations and promote effective communication.- Demonstrated exceptional organizational and multitasking skills while prioritizing and managing competing priorities.

• Create several invoices with Excel• Perform weekly invoices for several accounts• Establish, calculate, maintain and process payroll for over 30 hourly employees weekly and biweekly• Process garnishments, child support orders, any other involuntary deductions for appropriate deduction payment• Possess working knowledge of Microsoft office suite, including Word, Outlook, and Excel applications; and QuickBooks

I am responsible for creating visually captivating flyers and marketing materials to promote company events and initiatives. I ensure brand consistency and effective communication in all marketing collateral. Additionally, I spearheaded the redesign of the company logo, modernizing the brand's visual identity and enhancing its market appeal.My efforts have driven significant growth and engagement by expanding the company's presence across multiple social media platforms, resulting in over 100,000 impressions and increased brand visibility. To further maintain a prominent company presence, I secured a banner placement in a high-traffic area of the Lehigh Valley Mall, created a captivating commercial showcased in select movie theaters, and crafted a compelling script for a radio advertisement, effectively increasing brand exposure and reaching a wider audience.Furthermore, I actively develop and execute promotional product initiatives, designing and producing various marketing materials to enhance brand visibility and customer engagement.In summary, as the Marketing Director, I employ my creative skills and strategic mindset to effectively promote the company, drive growth, and elevate brand visibility through visually appealing marketing materials, digital campaigns, and engaging advertising strategies.

As a Management Trainee at Enterprise, I gained valuable hands-on experience in various aspects of business operations and developed essential skills for professional growth.During my internship, I actively participated in daily operations, including customer service, sales, and fleet management. I consistently exceeded customer expectations by providing exceptional service and resolving inquiries and issues promptly.I collaborated with a diverse team to achieve sales targets and optimize fleet utilization. Through effective communication and teamwork, I contributed to the overall success of the branch and enhanced customer satisfaction.Additionally, I developed strong problem-solving and decision-making skills by addressing challenges and adapting to dynamic situations. I actively sought opportunities to learn and grow, demonstrating a proactive and driven approach to my role.

As Co-New Member Educator, I played a pivotal role in guiding new members to embrace and embody the values and principles of our sorority. Collaborating closely with the New Member Educator, I assisted in developing comprehensive educational programs that instilled a strong foundation of our organization's standards and ideals.In addition, I actively contributed to the planning and management of key events like Big/Little and Initiation. This included working alongside the New Member Educator to establish a well-structured budget, ensuring that our events were successful and impactful while adhering to financial guidelines.By fulfilling these responsibilities, I helped foster a supportive and empowering environment for our new members, setting them on a path of personal growth, sisterhood, and active engagement within the sorority.

As a Historian, I was responsible for maintaining historical documents, collecting and preserving chapter history. This included documenting event history, family tree information, newsletters, and awards. I also organized a memorable senior send-off gathering for the graduating class.

As the Social Media Chair, I spearheaded our online presence. I skillfully managed our Instagram and Twitter accounts, strategically curating engaging content and leveraging trends to enhance our reach and visibility.Additionally, I took charge of designing eye-catching flyers for our chapter's upcoming events, ensuring a cohesive and appealing visual representation. By crafting visually compelling graphics, I effectively attracted attention and generated excitement among our members and interests.Through my influence, research, and dedication to staying up-to-date with social media trends, our chapter experienced significant growth in our online presence. This allowed us to connect with a larger audience, strengthen engagement, and showcase the vibrant spirit of Theta Phi Alpha.

I collaborated with the visual merchandising team to create visually compelling displays that effectively showcased Old Navy's merchandise and captured the attention of customers. I assisted in executing floor sets and window displays, ensuring they aligned with brand guidelines and seasonal themes.I gained hands-on experience in inventory management, regularly replenishing merchandise on the sales floor and organizing backstock efficiently. By maintaining a well-organized and visually appealing store environment, I enhanced the overall shopping experience for customers.Throughout my internship, I honed my attention to detail, creativity, and ability to work in a fast-paced retail environment. I developed a strong understanding of the importance of visual merchandising in driving sales and creating a memorable brand experience for customers.