Sophia Heppenstall Email and Phone Number
Interdisciplinary Arts & Humanities student interested in marketing, communications, and public relations. With experience in managing social media accounts for small businesses and working on high-impact marketing campaigns, I have developed a strong foundation in creating engaging content, data analysis, and building brand awareness.This passion for marketing and design exists in tandem with my passion for social justice and EDID implementation, and I hope to direct my skills toward the non-profit sphere in my community to support the success of invaluable local resources. Currently, I serve as the director of ICONOCLAST - an arts and culture publication with the mission of elevating the marginalized perspectives and unseen talent in the London community. Between community outreach, developing a cohesive theme and stylistic guidelines for each publication, and contributing to page layouts and promotional materials, my creative drive has supported this project's impact in my community.I am always eager to connect with other students and seasoned professionals in marketing and communications and explore new opportunities for growth and development!
Iconoclast Collective
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DirectorIconoclast Collective May 2024 - PresentLondon, Ontario, CanadaLeading the production and marketing of the ICONOCLAST magazine and launch parties; facilitating internal and external communications to assure the sustained success of the arts collective.Team Leadership ► Coordinate four-member executive team across the magazine's production, marketing, and event planning for each zine's launch partyCommunity Outreach ► Effectively promote the publication and launch event for each magazine, liaising with creative arts organizations, local artists, and campus collectives to increase our reach, successfully selling out the launch events and stock of magazine volumes 13 and 14Graphic Design ► Produce original illustrations for promotional materials, including magazine covers, layouts, and advertisement for the magazine's publication and launch eventBranding & PR ► Maintaining digital media platforms, including our website, social media pages, and any external profiles of our organization to assure adherence to our overall mission statement and the themes explored in each edition of the magazine
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Creative DirectorIconoclast Collective Aug 2023 - May 2024London, Ontario, CanadaBranding and Visual Identity ► Developed cohesive visual guidelines for each publication following its distinct theme, establishing colour palettes, font sets, and page layout guidelines to best present the featured work in each magazine. Layout and Graphic Design ► Deployed fluency in Adobe Photoshop and InDesign to develop unique page layouts. Designed the cover of volume 14, Witness, and accompanying promotional materials both in-print and through social media channels.Team Management and Collaboration ► Worked on four-member executive team and managed the graphic design portfolio. Delegated workloads to five-member design team, assigning page layouts and editing their work in adherence with branding guidelines to assure visual consistency, quality, and accessibility.
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Graphics InternThe Western Gazette Oct 2024 - PresentLondon, Ontario, CanadaDesigning original illustrations to accompany articles through digital and in-print channels.Technical Proficiencies ► Demonstrating fluency in Adobe Photoshop and Illustrator programs, as well as the ProCreate App to produce digital illustrationsVisual Storytelling ► Fluency in a variety of artistic styles to best exemplify the themes and messages of the article each graphic will accompany -
Graphics ContributorThe Western Gazette Mar 2024 - Oct 2024London, Ontario, Canada
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Vice President Of CommunicationsArts And Humanities Students' Council At Western University Apr 2023 - PresentLondon, Ontario, CanadaServing as a member of the AHSC executive team and leading ten-member portfolio for the Marketing and Communications needs of the councilLeadership and Management ► Liaise directly with social media manager, content writers, web developer and graphic designers to delegate workloads and support their needs as they ariseDigital Marketing ► Planning and executing long-term content plans across social media pages and website, promoting Arts and Humanities events and initiatives to the student body -
Filmmaker Concierge & Public Relations InternForest City Film Festival Jul 2024 - Oct 2024London, Ontario, CanadaAssigned to a selection of filmmakers, I support their promotional needs through communications and public relations.Community outreach ► Identified suitable audiences and key community organizations to promote film selectionsContent writing ► Developed film listings for Elevent ticketing platform, along with blog posts on Wordpress to showcase films of interestCommunication skills ► Liaised with filmmakers to meet their promotional needs, ensuring that they are informed of their opportunities in the film festival. Initiated and responded to all group purchasing and partnership inquiries -
Reception & Marketing AssistantOntario Northland May 2023 - Aug 2024North Bay, Ontario, CanadaAttending to the front desk and working within the Marketing and Communications department, I assure quality public relations between staff, clients, and customers.Front-End Administration ► Primary point-of-contact for in-office visitors and over-the-phone inquiries, from passenger services to internal communicationsMerchandise Design ► Collaborated with MarCom department to develop new merchandise, contributing to the concepting, design, and procurement of new products, including clothing, drinkware, and stationary.Product Marketing ► Maintained online storefront with updated product photography, copywriting item descriptions following SEO best practice, maintaining up-to-date inventory list and assempling PR packages for outreach events.Technical Aptitude ► Demonstrated efficiency and fluency with Microsoft Office, Adobe Creative Suite, Cisco communications systems, and Shopify storefront -
Digital Marketing InternThe Retro Bag Canada May 2023 - Jul 2023London, Ontario, Canada► Designed and executed high-impact digital marketing campaigns to increase public brand awareness and engagement with existing clientele.► Led creative projects to strengthen brand identity; copywriting for blog column, revising storefront language for search engine optimization & updating logo design.► Developed comprehensive analytic reports to draw actionable, data-driven conclusions about digital marketing campaign effectiveness. ► Produced bi-weekly reports on current social media trends, performing public outreach to coordinate influencer content marketing & brand collaborat
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Customer Service RepresentativeLcbo May 2022 - Sep 2022Callander, Ontario, Canada -
Front End SupervisorLoblaw Companies Limited Apr 2021 - Jan 2022North Bay, Ontario, Canada -
Customer Service ClerkLoblaw Companies Limited Oct 2020 - Jan 2022North Bay, Ontario, Canada
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CashierLoblaw Companies Limited Jun 2020 - Jan 2022North Bay, Ontario, Canada
Sophia Heppenstall Education Details
Frequently Asked Questions about Sophia Heppenstall
What company does Sophia Heppenstall work for?
Sophia Heppenstall works for Iconoclast Collective
What is Sophia Heppenstall's role at the current company?
Sophia Heppenstall's current role is Director of ICONOCLAST Magazine | Vice President of Communications on the AHSC | Honours Sociology & SASAH student.
What schools did Sophia Heppenstall attend?
Sophia Heppenstall attended Western University, International Baccalaureate (Ib).
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