Sophia Hoferer (Geb. Hübner) Email and Phone Number

Turning the marketing team into a growth engine to scale demand, level up brand awareness, and build long-term thought leadership.• Functional and disciplinary leadership of the Demand Generation team, incl. marketing, event & SEO managers, agencies and freelancers• Coordinating marketing strategies and campaigns across the entire global marketing department• Developing and implementing comprehensive demand generation strategies for a predictable inbound pipeline• Steering marketing budgets for digital and event channels• Monitoring and analyzing marketing and campaign performance and reporting to management• Managing various marketing channels (content marketing, SEO, SEM, email, social, webinars, events)• Managing and optimizing the corporate websites and implementing SEO best practices

• Developing and implementing a B2B content marketing strategy• Event, webinar and conference marketing• Managing social media channels, SEO and SEA• Planning internal and external newsletter activities

• Lecturing assignment: Developing and supervising the "Event Management" module as a seminar with practical projects• Guest lectures: Content marketing, SEO

• Marketing for a B2B managed hosting and cloud computing company • Strategic marketing, online and event marketing• Media screening, benchmarking, data analysis

• Online marketing and shop development for the online shop Neckermann.de • Conception, development, implementation and controlling of online advertising campaigns• Social media marketing and email marketing

Lead generation and inbound marketing support for a SaaS company

Event management for the board of Deutsche Bahn AG