•Strategy Development: Lead in the curation of the B2C strategy for Velo. Execute an Always onOperational Plan to build depth and breadth of Velo in the Mountain region, constituting 10territories i.e Embu, Kerugoya, Murang’a, Nyeri, Karatina, Meru, Isiolo, Nanyuki, Garissa, andMarsabit.• Market and Consumer Insights Analysis: In depth understanding of the emerging market trendsand consumer needs to ensure the brand reaches the right consumer.• Launch Management: Ensure… Show more •Strategy Development: Lead in the curation of the B2C strategy for Velo. Execute an Always onOperational Plan to build depth and breadth of Velo in the Mountain region, constituting 10territories i.e Embu, Kerugoya, Murang’a, Nyeri, Karatina, Meru, Isiolo, Nanyuki, Garissa, andMarsabit.• Market and Consumer Insights Analysis: In depth understanding of the emerging market trendsand consumer needs to ensure the brand reaches the right consumer.• Launch Management: Ensure all planned launches happen On Time & In Full, carry out properlaunch tracking & undertake any required corrective action to ensure business case is met. Workinghand in hand with the distributer teams.• Activations Management Working closely with the Brands and Trade Marketing teams in thepreparation of customer and consumer engagement programs and cycle plan activities.• Agency Management: Lead in the management of 3rd party activations agencies to ensureactivities are deployed according to brand standards.• Budget Management: In charge of developing brand budgets bottom while tracking spend monthon month to ensure no overspend or misuse of finances.ACHIEVEMENTS:• The Editor- in-chief of the ESA League Magazine• Diamond Achievement award for achieving 1% Velo vs FMC• Designed the merchandise for the trade team, Spotlight, Kenya. Show less

Foster food security and sustainable farming practices while running initiatives that make more young people to be actively involved in agriculture. Ongoing Initiatives:1. Engagement of 4K clubs in schools.2. Establishment of school gardens.3. Donating Seed Packages (Seeds Anonymous Initiative)

• Conduct market intelligence through scientific and market research, on various Isuzu models and feedback from various market segments on a monthly basis.• Monitor and evaluate existing business plans and models to measure their effectiveness in a monthly basis.• Assist in opportunity identification, tracking and pipeline management, prepare proposals and marketing campaigns to expand the clientele base.• Prepare weekly reports on the sales and marketing activities carried out and… Show more • Conduct market intelligence through scientific and market research, on various Isuzu models and feedback from various market segments on a monthly basis.• Monitor and evaluate existing business plans and models to measure their effectiveness in a monthly basis.• Assist in opportunity identification, tracking and pipeline management, prepare proposals and marketing campaigns to expand the clientele base.• Prepare weekly reports on the sales and marketing activities carried out and the impact on various markets and products.• Planning and designing business expansion research studies appropriate to the location and Isuzu product being studied.• Train the sale agents on product knowledge and marketing strategies every quarter which has stabilized the sales and increased the customer retention rate by 33%• Collecting data in the field through surveys, interviews, observations and experiments.• Provide administrative support to the sales agents, senior management and executive directors while managing their busy schedules.• Use ERP system to manage tasks and update processes.• Prepares and communicates findings to stakeholders through reports and presentations.• Continuously improve processes and procedures to improve and make the sales and marketing process efficient.• Proactively participate in all business functions and support the digital marketing to create content for marketing and brand marketing.• Increased the revenue through improved products and capturing a larger market. Show less

The six months Future-of-Work training involved:-The McKinsey Case StudiesCommunication skillsProblem solving skillsDigital skills

• Identified and collected data from the data centre which is further used in the research activities.• Prepared and cleaned data to prepare it for analysis through data validation, data integration and data transformation.• Analyzed data and used it to answer research questions and make conclusions.• Maintained data security and privacy from unauthorized access and breach of privacy.• Collaborated with other teams to achieve the goals of the organization.• Communicated… Show more • Identified and collected data from the data centre which is further used in the research activities.• Prepared and cleaned data to prepare it for analysis through data validation, data integration and data transformation.• Analyzed data and used it to answer research questions and make conclusions.• Maintained data security and privacy from unauthorized access and breach of privacy.• Collaborated with other teams to achieve the goals of the organization.• Communicated findings to the team and stakeholders through reports. Show less