Campaign Management: Researching current trends, looking at company goals and building marketing strategy based on budget, KPIs and company resources.Email Marketing: Create content strategy, provide written text, design and schedule emails. Provide data analytics of CTRs, open rates and conversions. Digital Advertising: Budgeting and scheduling for Facebook, Instagram, Youtube and Google Ads. Keyword research, content strategy, working closely with design team on imagery and video content. Target audience setting for effective targeted ad strategy. Providing data analytics of CTR, CPCs, CPM and conversion rates.Social Media Scheduling: Utilsing tools such as zoho, hootsuite and buffer to organise and manage social media scheduling. Creating targeted and engaging content with appropriate tags and hashtags for better reach and impressions.Website Development: Purchasing domain names, setting up hosting accounts and building websites/webpages with CMS platforms such as Wordpress, Shopify, Squarespace and Wix. Using mainly templates to build out pages with minimal customization, but if required using some HTML and CSS coding. Training: Providing courses and workshops on digital communication strategy, how to utilise effective social media, email market and advertising content to better engage with your audience and increase results. How to create a functional and informative website to effectively guide audience through user journey.

Used Jira for creating scrums and managing tasks with developers to update and improve website quality, content and user experience. Trained interns to create content strategy to generate leads, creating and developing social media and advertising strategy.Managed digital projects setting up three websites for the various offerings and services of the company and enhancing SEO & SEM strategies.Managed tasks sent to IT team, setting deadlines and prioritisation of tasks, managing their time and deliverables to ensure web development goals were met.Coordinated networking events and specialized workshops.

Managed and built marketing campaign strategy to generate leads for the online stores. Monitoring CPC, conversion rates and engagement results.Built presentation decks to investors and stakeholders to demonstrate the growth of the company.Created monthly sales reports to analyse each marketing campaign results.Improved online buyer experience with UX testing and website analytics.Oversaw ordering process and client management, handled feedback and used this for product development ideas.

Experience spanning across multiple industries and a deep understanding for communications and digital marketing. Responsible for client communications and enquiries, BSD partnerships and collaborations as well instructing on Digital Marketing and coding courses at BSD Academy

Associate in Group Capital and Risk management department.

aids and informs investors in choosing appropriate investments and helps create suitable portfolios to suit the client's needs