Oversee all aspects of marketing including advertising, budgeting, website, email, digital, print, TV, and more for a portfolio of hotels and resorts across the US, Caribbean, and LATAM.Provide exceptional client service to keep a portfolio of Aimbridge brands fresh, and at the forefront of their market.Define and implement the end-to-end development of integrated marketing campaigns that meet short and long-term business goals.Develop project briefs and provide client strategy to the agency’s creative and digital departments, as well as influence channel recommendations, and anticipate client feedback.Ensure brand standards are adhered to and consistent messaging across all marketing channels including paid media, website, email, creative, PR, social media, third party, etc.Develop measurable KPIs and track the performance of campaigns to provide data-backed insights to optimize campaigns and communicate new opportunity areas through weekly calls and reporting.Lead alignment and partner closely with cross-functional teams - sales, revenue, partners, centers of excellence, etc. This includes leading conversations with ownership as needed.

Created and implemented the brand and marketing strategies - including social media, website, digital, PR, and more for Margaritaville Resort Orlando, Encore Resort, Bear's Den Resort, etc. Directly managed marketing efforts and a multi-million dollar budget. Generated innovative ideas to promote brands and drive revenue.

Assisted in developing and executing marketing strategies for multiple properties. Coordinated influencer stays, and planned and executed multiple influencer events. Cross-communicated with resort teams from F&B, weddings, spas, activities, and more to ensure the team’s marketing efforts supported them.

Provided responses to over 5k reviews including crisis management on negative reviews. Created and scheduled engaging social media content calendars. Communicated creative requests between sales, revenue, marketing, and more to the creative team.

Led and executed projects including social media management, content creation, branding, graphic design, video production, photography, copywriting, and more creative marketing services. Clients included: Special Olympics, Zebra Coalition, Anna Eskamani, Pride Parade, Table Talk, Storicate, and more.

Platinum Creative is Full Sail University's in-house creative agency. Maximized productivity and administrative efficiency by prioritizing multiple tasks day in and day out. Supported production department by organizing talent, setting up camera gear and lighting equipment before shoots, and maintaining safety at all times.

Created engaging social posts on Facebook and Instagram to promote community growth. Coordinated details and activities for student body events. Attended said events to gauge students' interests and gain insight into areas for growth.