Head of growth and retention marketing for luxury lifestyle brand, Printfresh. Some accolades received during this time include ICIC’s 2022 Growth Award winner recognizing a 13,240% 4-year growth and Printfresh’s inclusion on the 2022 Inc. 5000 at #103. Responsible for launching and scaling the influencer, affiliate, loyalty, SMS and direct mail programs, as well as managing $5M annual advertising spend across paid search and social, OOH and podcast. Additional areas of ownership include creating and maintaining product release and promo calendar, budget control, internal team and external agency management and cross-departmental collaboration to define and meet company goals and KPIs.

Digital marketing coordinator for Iron Hill’s 16+ locations. Responsibilities included curating and posting content to their 30+ social profiles, overseeing digital advertising efforts, and executing email campaigns. Additionally, concepted and implemented foodie influencer and beer mail programs, worked with the design team to define and maintain brand standards, and represented the company at PR and loyalty events throughout the year.

Freelance creative and performance marketing for several organizations, including the Old Dominion Appalachian Trail Club, Friends of William Byrd Park, The Byrd Theatre, and Richmond Animal Care and Control. Various tasks include copywriting, art direction, blogging, email marketing, photography, print advertising, and visual merchandising.

Copywriter and social media specialist for several brands of all natural pet products. Responsibilities included writing copy for packaging, product listings, email marketing, and print and web advertising. Additional tasks involved multi-brand social media management, original blog posts, graphic design, and SEO.

Assistant Account Executive for ALPOLIC, a branch of Mitsubishi Plastics. Responsibilities centered around direct client interaction and writing weekly case study articles to be featured on the ALPOLIC website and online architectural publications. Additional tasks included the writing of blog posts pertaining to advertising, art and design to be featured on The Ludlow Group website and accompanying social networks.