Sophia Moore Email and Phone Number

A global independent digital company using strategy, creative, media, and insights to deliver Digital Made For Humans.

Collaborated with media teams in the implementation of media strategy across various channels at varying budget levels for brands in QSR and automotive ecommerce. Analyzed campaign reporting and made optimizations across different media partners, data partners, audiences, geographic locations, etc. Presented media recommendations internally and client-facing.Responsible for media account billing processes. Managed media intern group through candidate interviews, media strategy training, conducting performance reviews, and mentorship. Experience with different media platforms (MediaOcean (Spectra and Prisma), Kantar, Sizmek, SQAD, IAS, Media Tools, MRI Simmons, Amazon Advertising, Google Ads).

Assisted in monitoring local businesses' advertising following the BBB Code of Advertising and appropriate use of BBB trademarks. Assisted in researching new investigative leads. Assisted in projects related to issues of advertising ethics in the marketplace.

Executed daily operations of SMU GO office. Collaborated with Marketing Specialist on digital marketing initiatives. Assisted in hiring and training of new student workers.

Lead student callers in the call center. Solicited $100,000 for the SMU fund.

Marketed Tide University Laundry at SMU’s Orientation for incoming students.

Advised domestic and international residential students for the Lawrenceville Summer Scholars Program. Planned and executed daily programs three times a day. Made weekly video updates for scholars' families.