Sophia Grubitz Email & Phone Number

Berlin, Deutschland

Main Tasks: - creative development and implementation of corporate design efforts- brand strategy development incl. repositioning- strategic and creative integration of new products under the umbrella brand- directed broad national multichannel brand and product campaigns from strategy to rollout- brand tracker, market research, and creative testing initiatives - primary point of contact for brand CI-related topics for cross-functional teams- regular C-suite reporting on focus topics incl. ongoing OKR process Achievements:- Increased brand performance on transactional products by 5 % within 12 months through an insight-driven campaign strategy- Improved brand consistency through a pre-tested corporate design extension to communicate sales-focused messages

Berlin, Deutschland

Main Tasks:- Conducted a brand equity study, enhancing brand positioning, ongoing message refinement and brand success tracking- Developed comprehensive brand marketing strategies, defining KPIs and single-minded messaging, translated into multi-channel communication.- Led consumer-centric campaigns, overseeing pre-testing, performance tracking- Managed cross-functional teams and international stakeholders ensuring alignment with CI and strategic objectives.- Directed agency partners in creative development, including contract and budget negotiations to maximize brand impact.- Spearheaded brand identity initiatives, creating guidelines for brand sound, voice, and creative consistency.Achievements: - Improved brand perception on key attributes for 8% within 6 months through an optimized value proposition and messaging.- Designed and pre-tested a new brand voice and sound for enhanced brand recall (soundscapes)

Frankfurt Am Main Und Umgebung, Deutschland

client: Porsche Marketing Services Main Tasks: - Directed cross-functional teams to produce POS marketing materials, from briefing through production, ensuring brand coherence and timely delivery.- Provided effective planning of project resources and budget

München Und Umgebung, Deutschland

Main Tasks: - Provided strategic direction to brand campaign teams, establishing a customer-centric approach and enhancing creative consistency across channels- Managed cross-functional stakeholder alignment, scaling integrated communication strategies, and leading monthly partner campaigns with Apple and Samsung.Achievements:- Reduced production timelines by 33% and improved creative consistency by implementing standardized processes and templates.- Achieved quarterly cost reductions of 50K by auditing and optimizing literature and creative materials.

Prague, Frankfurt/Main, Munich, Cologne

clients: i. A. fallon prague for Škoda, Kemper Kommunikation for Porsche Germany, Unitymedia, Telefónica o2 GermanyMain Tasks:- Spearheaded multi-channel international marketing projects, from strategic planning to launch, collaborating with global teams to ensure seamless execution.- Developed cross-departmental processes and creative guidelines, improving brand communication efficiency and alignment.Achievement:Led the strategic and creative brand merger of E-Plus and BASE brands into the o2 brand at POS nationwide

Berlin

clients: Telefónica o2 Germany, Alice, mobile.de, Deutsche Welthungerhilfe

Berlin

clients: Deutsche Bank AG, Berliner Flughäfen (BBI), Verband forschender Arzneimittelhersteller vfa

Berlin

clients: Deutsche Bahn AG, Bosch Hausgeräte, Bridgestone