Sophia Halim Email & Phone Number

Kuala Lumpur, Malaysia

Public Relations manager, writer and unwilling sub-editor at the Group Corporate Communications Department. My role involves developing the communication strategy for the Group and its six core businesses. This includes writing press releases, annual reports, social media updates, website content, hustling for media interviews, holding a smile to welcome VVIPs, being the occasional event lamp post/flower pot (depending on the occasion), and some crisis management for the Group.

Founded in 1999 in Singapore, WeR1 Consultants specialises in Tech PR and Investor Relations, and have done extensive work in high-profile assignments in Crisis Communications and Litigation PR.I was part of the founding team when the Kuala Lumpur office was established in 2016. My work involved strategising and executing the public relations strategy for listed companies in Singapore, Malaysia and Australia.

I was privileged to be part of the team to launch a 12-page pull-out to pull in younger readers to pick up The Edge. The bulk of my writing focused on start-ups and entrepreneurship. My duties included writing stories for print and web, assisting the editor in managing the team, managing social media platforms, editing stories, contributing story ideas, putting together the pagination, ensuring pages are ready for print, collaborating with events and sometimes pacifying the marketing team.

I managed the lifestyle and features section of a daily newspaper. My tasks involved writing and editing stories, putting together the pagination, basic graphic design work, ensuring the pages are ready for print the next morning, and some bending over for the marketing desk. Most of my writing focused on general lifestyle news, fluffy feel-good stories, local entertainment and a weekly column on the local art scene called "Drawn Out". I also wrote on travel, cars and new technologies (terribly), beauty, and celebrity gossip. I reviewed books, movies, music and live concerts.

Malaysia

Public relations training at Malaysia's custodian of some 4,000 works of art. Job duties include writing press releases, marketing communications, liaising with media, picking up calls that the staff ignored and moving chairs from the auditorium to the storage room (it builds character, they said).

A brief internship at a boutique PR agency where I first learned to sympathise with Public Relations practitioners.

Communication And Media Studies, Major In Interpersonal Communication, Minor In Public Relations

Activities and Societies: Debate Team, Public Speaking

American College Preparatory Diploma

High School/Secondary Diplomas And Certificates