Sophia Zhangwei Hooper Email & Phone Number

Bangkok, Th

Bangkok City, Thailand

Shanghai City, China

To support the BOBST business strategy and develop powerful multichannel communication through both digital media and traditional channels. Drive the planning, the deployment and measurement of all marketing & communication activities in APAC region. All activities and assets are developed within the overall BOBST planning process and the brand strategy. Act across Business Units (BU) activities as well as external stakeholder management. All local communication activities are deployed in coordination with Group Communications and BU MarCom. Delivers important local market information and feedback to Group Communications and BU MarCom, which include monitoring of competition activities.

Singapore

Formulate the annual marketing strategy and tactics for APJ to help achieve business goalsIdentify market requirement for targeted customer segments and gain market insights with data driven analysisManaging six sub region marketing and support sales team to prepare and finalize annual / quarterly marketing plan with expected ROMI based on business quota / objectivesDevelop creative online campaign to increase brand preference in the digital space for the region and execute with countries with a focus on SEM/Programmatic marketingCollaborate with Worldwide Marketing teams and GBU teams to execute New Product Launch at events and trade shows in region and countryDrive improvements in online content quality and robustness, this includes a stronger presence for online web content, as well as ensuring that the content is highly optimized and relevantWork with Customers/Print service providers and Centre of Excellence demo centre team to create new applications showcasing the same in tradeshows and eventsKey Achievements:Successfully managed APJ marketing fund of over 3 million per year and achieved the highest ROMI 0f 25 timesSub region market shares have all seen continuous growth to over 20 – 60% in different markets with double digit revenue growth of over 10% YoY Creatively managed and pushed customer events and trade shows to higher level as recognized by the leadership teamBeing a game changer to lead marketing digital transformation in FY18 and led six sub regions to embrace the opportunities from the changes

Singapore

Founded own marketing services company providing customized events, tradeshow and digital marketing services to SMEs in APAC. The go-to-market strategy is to perform as the outsourced marketing team that delivers closed loop marketing services from strategy planning to execution from online to offline. Clients included International New York Times, CitiHub, PowerfulPoint and othersKey Achievements:Executed and strategically track marketing campaigns and promotional activities for clientsBuilt the business client base and gained exceptional good feedback from clients

Sydney, Australia

Strategic management of the company live events for different market segments and align with digital online campaigns to achieve optimal resultsIdentifying areas of target audiences and create marketing programs for customer engagement both along all customer journeyManage company CRM platform with focuses on optimizing segments and growing database and then provide customer data insightsDesigning and managing digital campaigns based on data driven insights to plan, promote and drive sales and create lead generationDrive the marketing team to create branded content for all digital assets including customer success stories / testimonials / video production / social media channelsOrganize co-funded marketing & sponsorship with different divisions at IBM e.g. hardware unit, Ecosystem, MobileFirstMonthly meeting & QBR on all marketing results and provided data-driven insightsKey Achievements:Successfully managed various C level customer event with IBM Co – funded marketing & sponsorshipEnriched company digital presence online and improved SEM performance Developed advertising/sponsorship with agencies, customers and business partners and strengthened business partnership

Pyrmont Sydney 2009

Offis also known as Virtual.Offis, is a cloud computing solutions provider specialising IaaS for 17 years, and it has also grown its SaaS, PaaS, and Professional Services offerings. With data centres in Australia, UK, and The States, Offis delivers global content services with local foot prints for its customers Project managed Offis two community websites for targeting on different market segments Managed and integrated three company websites for cross promoting and driving traffic to all sites to improve SEM and conversion

Singapore

iballstudios is a boutique agency specializing digital creatives, web development, B2B Marketing and event marketing management.Customer web development project support on user experience and usability test and optimizationCompany web site CMS content management system maintenance and managementCustomer event creative planning and executionCompany sales, promotional and marketing asset developmentKey Achievements:Promoted company services through appealing marketing ad and creative collateralSuccessfully met customer satisfaction on the website look and feel

Shanghai, China

Prepared tender bids and engaged in bidding process on behalf of the companyProvided business development support to executive, primarily with international clienteleKey company third party liaison support for IBM and training programs for IBM-certified engineers for IBM business partnersKey Achievements:Successfully provided pre-sale support in negotiating product and project contracts with revenue over ¥20 millionManaged the company engineers together with IBM technical teams on various joint bidding opportunities and won multiple projects a year

Design and implement marketing strategies to bolster the group’s sales in east ChinaBuild the channel distribution model and duplicated in many other cities in Shanghai and beyondEstablish sales teams according to the go-to-market plan for East Asia and rapidly expanded sales forceRecruited and provided on-going sales staff training. This included designing the training programs on: internal and external environment analysis, strategic defense and attack, and strategic product positioning and pricingPlanned and regulated product flows through multiple channels and participated in strategic product pricingKey Achievements:Developed and organized various marketing programs to enhance customer relationship building and customer retention in east China especially ShanghaiSuccessfully positioned EDIMAX network products in east Asia and significantly increased market share and profits.

Certificate, Digital Marketing

Activities and Societies: Digital Marketing Strategy, Tactics and Measurement E-learning by Target Internet

Master'S Degree, Business Management Administration, 1

University Degree, English Linguistics