Sophia Howard Email & Phone Number

California, United States

New York, Ny, Us

· Clients include: Eli Lilly, Starbucks· Member of Edelman's Gen Z Lab: A global offering comprising 100 Gen Z employees, a roster of internal and external on-call advisors, and data hub dedicated to generational insight

San Francisco, Ca, Us

· Leveraged passion for creative storytelling and cultivated meaningful connections to secure top-tier national, regional and local press placements · Served as a daily client contact and maintained a trusted client-partner agency relationship· Identified current trends, provided creative brainstorming against potential engagement opportunities and offered creative solutions related to client goals and objectives· Analyzed and packaged data to inform storytelling initiatives, driving a consistent drumbeat of data-driven coverage· Vetted, designated and managed influencer and celebrity partnership opportunities in alignment with client goals and initiatives · Provided cross-team support by attending meetings and taking detailed notes, drafting recaps, and delivering comprehensive monthly reporting· Clients included renowned hospitality, lifestyle, and design brands such as 1 Hotel San Francisco, Jay Jeffers, Les Bordes Estate, Soucie Horner, TAFER, and Urban Villages

New York, Ny, Us

· Supported the brand & earned media initiatives of Meta's communication platform (WhatsApp), eBay and Petco securing top-tier national press placements · Exercised strategic thinking around media relations by building and maintaining ongoing relationships with key media across verticals· Supported media outreach programs by effectively pitching and placing product features, executive interviews, proactive stories, and bylines· Supported client announcements and ongoing storytelling efforts, including pitch and media list development, media outreach, reporting, and stakeholder coordination · Demonstrated strong research skills, leveraging social media, search engines and media-list building tools including Cision and Muckrack to compile media lists· Member of Edelman's Gen Z Lab: A global offering comprising 100 Gen Z employees, a roster of internal and external on-call advisors, and data hub dedicated to generational insight

San Francisco, Ca, Us

· Collaborated directly with Senior leadership to develop, implement & measure initiatives designed to support the company’s extensive portfolio of restaurants across 45+ global restaurants and 25+ unique concepts· Identified current trends, provided creative brainstorming against potential engagement opportunities and offered creative solutions related to brand goals and objectives· Supported Senior Communications Manager with coordination of publicity for high profile award-winning chef Michael Mina as well as management of external public relations agencies· Engaged and maintained relationships with key stakeholders, demonstrating success and experience in making presentations to internal and external constituents· Provided cross-team support by attending meetings and taking detailed notes, drafting recaps, and monthly reporting· Organized competitor database & support with consistent tracking of competing landscape· Vetted, designated and managed influencer partnership opportunities in alignment with brand goal and initiatives· Ensured digital channels are being effectively monitored by social listening & management tools for monthly reporting· Spearheaded digital marketing development, deployment, and analysis in conjunction with digital agency partners, with a focus on driving data acquisition, guest engagement, and follower growth on social channels

San Francisco, Ca, Us

San Francisco, California, Us

· Created new logo to align with updated branding goals and inclusion initiative· Implements branding strategy in alignment with Executive Board's strategic goals · Creates social media graphics for Instagram and LinkedIn· Produces visuals in alignment with desired aesthetics for event communications· Supports President of Marketing with execution of social media planning

· Motivated executive board and members through enthusiastic attitude toward PRSSA· Presided at all membership and executive board meetings· Appointed committees and advised chairs· Advised members about Chapter activities· Delegated responsibilities of officers and committees· Directed overall Chapter operations· Recommended and establish goals and objectives for the Chapter with the approval of the membership, Faculty and Professional Advisers· Stayed in contact with the PRSSA National Committee

San Francisco, California, Us

· Daily community engagement on 4 clients' social media platforms· Flagged messages and inquiries on clients' social media platforms· Secured celebrity chef endorsement with Chef Andrew Zimmern for client The Chef's Press· Assisted direction of photoshoot and filming for Golden Gate Restaurant Association’s film The Heartbeat of the City · Garnered 561, 630 organic impressions for Golden Gate Restaurant Association during SF Restaurant Week on their Instagram platform @eatdrinksf· Produced social media content and copy· Coordinated monthly social media calendars for clients· Compiled media lists· Identified potential influencers for client campaigns· Implemented research into untapped markets for strategic partnerships· Utilized Sprout Social, Klear, Muckrack and Canva

· Redesigned website including creating graphics and new web content.· Updated pages by adding new stories, events, announcements and other content that spotlighted the mission, goals and work of SchoolCare to provide long-term funding support for meaningful and equitable learning opportunities in the Albany Unified School District (AUSD).· Organized meetings with board for feedback and review of redesign progress.

· Assisted the Marketing team with execution of outreach to potential sponsors of department· Implemented marketing strategy in collaboration with team for increased game attendance· Assisted with relationship maintenance of current partners and customers· Maintained client and attendee satisfaction at Athletic Department events and games

◦ Assisted event planner in the set up, execution and clean up of events◦ Ensured diligent attention to detail and client satisfaction ◦ Demonstrated ability to work in a fast-paced environment with constantly evolving priorities

◦ Conducted research in order to supply Art Ammann with statistics and interviews regarding violence against women and HIV/AIDS◦ Designed and proofread book on the relationship between violence against women and HIV/AIDS◦ Organized logistics of book publishing

San Francisco, California, Us

◦ Helped redesign website by writing content ◦ Maintained in-kind donor funding by work in database upkeep◦ Utilized Salesforce in role

Oakland, California, Us

◦ Planned fundraising events◦ Conducted research for potential in-kind donors◦ Helped maintain quality data in Salesforce database◦ Organized donor outreach and cultivation efforts