Define and design the company's growth strategy in collaboration with the BOD and leadersCreate revenue funnel by developing and executing plans to achieve desired-rapid growth of sales, marketingDevelop and communicate success metrics of sales and marketing goals and ensure BOD are informed on the progress of those goalsSet up & develop sales system (KPI, bonus scheme), manage the commercial P&L, provide forecasting for budget discussions, consistently meet revenue targets and profitability.Define branding and positioning strategy that is in line with the product development and scaleEnsure that all sales & marketing activities/messages originate from a specific value proposition by analyzing competitive research markets and customer feedback data, gathering industry trends and information to identify to create marketable product categories and business opportunities, which are valued as matching-potential from a business development perspectiveWork with HRM to recruit fast and give training on a big scaleTrack and maintain all the sales and marketing metrics daily, weekly, monthly, quarterly, and yearlyCollaborate with other departments such as tech, supply chain, financial teams,… to deliver the best value to customersWork with CTO to oversee product development in terms of design execution, and operational sequencing of products from concept to customer, and all product development activities

Manage Commercial team Develop and execute strategic plans to achieve rocket-speed growth of salesSet up & develop sales system, KPI, bonus schemeWork with HRM to recruit fast give training on a big scaleCreate and communicate sales goals and ensure BOD are informed on the progress of those goalsTrack and maintain all the sales metrics daily, weekly, monthly, quarterly, and yearlyPush, train and coach the teamsCollaborate with other departments such as marketing, tech, supply chain teams to deliver the best value to customersWork with CTO to build the CRM to manage automatically the sales system