At KÄLLA we believe your gut is your source of better overall health. We make powerful probiotic powders and science-backed supplements that are rooted in scientific research to get our customers measurable results. All of our products are vegan and thoughtfully packaged with design and consciousness front of mind.

Digital Director for Western Europe and for Oriflame's Innovation lab. Responsibilities include: e-commerce, CRM, digital marketing, social media, data and analytics and in-house content studio.

Lead the team responsible for setting Oriflame's digital content and community strategy, including the creation of digital campaign materials for Oriflame's key product launches, social media management, and onsite content planning and creation.

Overall responsibility for the day to day editorial work and operations as well as the development of the editorial concept for Oriflame's online beauty magazine; Beauty EDIT. Editor-in-Chief of onsite content and full ownership of the annual editorial plan of 17 publications, securing enough content (written, visual and video) to be published on the global and regional level.

Specialising in fashion and retail, worked on a freelance basis with brands and agencies to create unique and compelling content. Clients included & Other Stories, GANT, M. Dunberg Agency.

MAYLA is a Swedish luxury fashion brand specialising in retro-inspired, ready-to-wear silk pieces. Responsible for on and offline marketing strategy and implementation, including social media, online PR, content, email marketing and ecommerce responsibilities.

Noble Caledonia is a UK based tour operator offering small-ship sea cruises, river cruises, escorted tours and luxury rail travel. An integral member of the Marketing Department with responsibilities for both online and offline marketing strategies and projects, with a focus on content and its distribution.

Responsible for the annual travel supplements budget for The Times and The Sunday Times Travel section, which exceeded financial targets. Coordinated departments to create integrated campaigns that included bespoke editorial, press advertising, sponsored content, inserts, magazines space, tablet, mobile and display advertising online. Launched new commercial offerings including the Wednesday Travel section and the Times Focus Reports (sponsored editorial). Account managed external agencies and clients, representing News International at numerous national and international Travel Industry events.

Account management of 20 Travel media agencies for The Times and The Sunday Times travel sections. Worked closely with the editorial teams to create solutions based sales offerings for digital and print offerings. Coordination of internal departments (Editorial, Marketing, Customer Direct, Business Intelligence, Digital and Data) to create bespoke campaigns that maximise client revenue and diversify NI's editorial offerings.