Award-winning content marketer and digital producer

Founder and Designer of Chicago-inspired clothing and merchandise. Lead on branding, messaging, and marketing.

Led content strategy for Aetna social and digital channels; led communications for priority campaigns, Created Story Values Framework for content development; collaborated with internal business partners to develop content for external publishing; collaborated post acquisition on key business initiatives to ensure cohesive branding and storytelling

Acts as a thought leader in social, partnering with internal clients to help lead our social media strategy. Partners with c-suite and senior level executives to provide strategic social counsel; maintains current knowledge of trends, competitive social landscape, and proactively anticipates internal client needs. Contributes to knowledge development; serves as initial point-of-contact for social activation and campaign strategy for social. Understands executives' audiences and business objectives, and ensures they are applied to online and social presence. Program development/execution, digital activations, campaign syndication.

SocialMedia.org is the community for social media leaders at the world's greatest brands. As a Board Member, I represent our company in high-level, confidential discussions with other senior leaders at major organizations.

Partners with art directors, developers, designers, videographers, content strategists to bring concepts for web audience to life. Makes thoughtful creative, strategic and operational contributions to elevate the concept via the production process. Provides counsel and partners with account management/client service teams. Directs flow of production through pre-production meetings, shooting, editing, and final client approval.

Work with designers, usability testers, strategists, business teams and creative agencies to produce engaging, innovative applications and experiences for mobile, tablet and web devices.Develop and oversee planning and execution of projects, production schedules, and quality assurance processes to ensure timely, effective program execution

Responsible for leading assessments for process, people and technology, and bringing in best practices to create a future state vision on how clients should manage enterprise data and content• Lead and document current state content assessments• Oversee content requirements, and work towards creating content strategy deliverables • Define a future state vision• Provide guidance on governance and change management implications

- Built Business Case for B2B web redesign (that included financial/non-financial benefits, research, ROI (return-on-investment), IRR (internal-rate-of-return), NPV (net-present-value) calculations, feasibility analysis, brand value and industry comp), Ensured alignment and add value to creative, research, strategy. - Simultaneously Managed Projects for Target.com: A|B testing for Target.com (also called "Split Testing" and "Bucket Testing). AB testing involves testing two different versions of something on your home page. Results are typically evaluated for marketing purposes Content Management (Product Reviews) – Expert Reviews, syndicated reviews of online products from several different vendors/service providers) - Assistant Program Manager, Managed client expectations and deliverables by establishing relationships with executive leadership, marketing, UX and technical teams- Traditional business analysis (requirements, use cases, process flows)

- Lead Strategy Engagement, vision for KPO, This was an effort to identify and manage efforts to offshore several Operations, Finance, and Corporate Finance functions to India. Responsible for recommending processes, participating as a Strategic Partner (recognized & nominated for Global Markets practice award)- Provided business/strategic analysis for effort to replace and significantly improve derivatives reporting for accounting and regulatory purposes

• Evaluate and analyze potential investment opportunities [capital commitments, CLO term warehouse facility, equipment & loan receivables, commercial tax liens, cross-border securitizations (peso)] • Perform extensive legal and underwriting due diligence process; Industry and sector analysis; extensive financial modeling of securitization, senior and mezzanine debt and when appropriate, minority equity investments in private equity transactions; focus on middle-market firms in multiple industry groups• Specialize in esoteric asset classes such as film rights, lottery structured settlements, etc.• Client Relationship Management; interaction with rating agencies; risk management; assists Structuring & Origination; Monthly publishing of Investor report ;special projects

• Worked with Business and Technology to test and implement Trade Support functions of current OTC trading platform; regression and scope testing including trade data migration, resetting cash flows, daily workflow, etc. • Work closely with different business lines to analyze and review system/trade discrepancies; analyze, document, and resolve defects with development in time for release• Work closely with system engineering to resolve break/fixes; provide extended coverage to resolve “showstopper” issues• Gathered and prioritized requirements with fixed income business owner; gap analysis

Established Derivative valuation function and team for North America. Traveled to London to assess capabilities for global alignment for eventual launch of the US valuations team. Facilitated requirement/infrastructire sessions and prioritized product development road map. Managed team of four valuation analysts.• Valuations Analyst for Institutional and Corporate Clients, coverage of Fixed Income, Equity, Credit, FX, and Energy derivatives; P&L reporting; Product level analysis; Risk management; Financial modeling; traveled to London in order to obtain training to launch US valuations team; facilitated requirement sessions and prioritized product development road map• Trained all new and existing analysts; maintain/develop close relationships with Trading Business Managers; Product knowledge includes International Prime Brokerage (Hedge Funds) including synthetic equity swaps, Equity Instruments, OTC Derivatives and Repo Market• Liaise with Trading, Legal, IT, Compliance, development of web page for internal/external clients, special projects as assigned, UAT Testing/Analysis for new valuation applications.