Manager in a wide variety of business applications, online and traditional marketing, PR and Sales.Specialties: Communication, Sales, Business development, Brand managementProfile: High Capacity, Strong execution Power, Creative mind, Team playerAfter many years of work in marketing and online media, with one most exciting year at TV4, i accepted the job of Global PR & Communications Manager at the Swedish company LELO. The business idea was to create a luxuary segment out of an excisting category. It succeed and the brand is today the worlds leading designer brand for intimate lifestyle products and available at 40 international markets.During this time, I came to realize the need for a new kind of distributor for lifestyle brands. The market for these kinds of products is always in a change as well as the channels.It was with that knowledge that I started BASIC INSTINCT – a company that carefully chooses quality brands and promotes them to both new and existing channels.