Sophia Pang Email & Phone Number

San Mateo, California, US

San Mateo, California, US

• Dedicated design lead for Game Hub for the PS5 launch, delivering the experience for consumers to view the details of a game before purchasing
• Collaborated with the Game Hub Post Purchase designer, focusing on the end-to-end experiences of launching a game, tracking in-game activities, and promoting add-ons
• Dedicated design lead for subscription services (PlayStation Plus, PlayStation Now, EA Access) focusing on improving membership growth and retention and designing messaging solutions throughout the subscriber lifecycle
• Led, resourced, mentored, and indirectly managed a design team tasked with creating an internal design tool that became the source of truth for all PS5 design specifications
• Led design strategy for internal design tool, setting annual goals, conducting monthly user studies, and presenting regularly to stakeholders, UX leads, and executives
• Collaborated with engineering and product to architect a design tool that could accommodate a highly distributed design framework with complex interdependencies

• Led design for an analytics tool that gave data scientists visualization of the quality of their ML model metrics, directly supporting Building 8 and AI initiatives
• Conducted research with data scientists to understand their workflows and the technologies they use to create their ML models and synthesize confidence scores of their AI signals
• Developed a deeper understanding of artificial neural networks and AI technology such as transcription, language, voice command, speech-to-text, behavioral analysis, fingerprinting, and object and facial recognition
• Collaborated with AR/VR/2D/3D artists, designers, engineers, and design technologists to explore concepts for immersive social games, cinematic experiences, and AI-enabled robot assistants

Los Gatos, CA, US

• Led user research, conducting all user research for projects across Studio teams, including asset, contract, and pre and post production management tools
• Led the user research initiative for enterprise tools, teaching designers, developers, and product managers how to conduct user studies, prototype sessions, and qualitative and quantitative analysis
• Evangelized UX across internal teams, teaching directors, designers, developers, and PMs design methodologies, HCI, design thinking, user-centered design, and heuristics
• Developed web applications utilizing HTML, SCSS/SASS/CSS, JavaScript, and Ember.JS
• Designed the interaction flows, UI, information architecture, data visualization, and visual design for apps with complex data sets
• Facilitated design-thinking workshops to teach storytelling, habit-forming UX, and user empathy, and guided junior designers through mentoring sessions

Sunnyvale, CA, US

• Led the design strategy for the Android platform across all products
• Dedicated Android designer for the flagship product Good for Enterprise
• Dedicated Android and iOS designer for the secure messaging app Good Connect
• Delivered UX frameworks detailing architecture, storyboards, personas, A-to-B task flows, object-action models, UI patterns, and pixel-perfect visual design specifications
• Collaborated with Product Managers and Engineering to solve design challenges and discover product opportunities in an Agile environment
• Conducted user studies and rapid prototyping sessions through focus groups, A-B testing, card sorting, and qualitative and quantitative analysis

• Directed a new brand strategy with a revamped website, logo, and a design-driven approach to growing a creative network in San Diego
• Curated exhibitions and editorials, collaborating with artist studios, galleries, and museums from San Francisco, Oakland, Los Angeles, San Diego, Austin, Detroit, New York, Brazil, and Germany
• Responsible for reviewing and responding to all visual art submissions
• Coordinated with venues, vendors, media outlets, studios, photographers, videographers, and sponsors for all events and editorials
• Organized weekly staff meetings to plan schedules, review ideas, and assign projects
• Managed vendors, artist deliverables, sponsorships, submissions, and designing promotional material

San Diego, CA, US

• Designed UX/UI for enterprise CMS platforms, including e-commerce solutions and complex, large-scale web applications
• Created a CSS framework to maintain consistent styling standards
• Conducted SEO/SEM analytic and user trend research to improve search engine results for clients

• Designed the website to streamline the e-commerce experience and promote the brand via an online presence
• Updated all brand and identity channels, improving standards across print, web, content, and tradeshow design to match industry trends
• Ensured all print deliverables met strict deadlines and restrictions for ASR, Surf Expo, Transworld Surf/Business, Concrete Wave, Surfing Magazine, and Eastern Surf Magazine
• Collaborated with art director and team riders to design ABEC 11 graphics for Ride Technology line
• Designed marketing campaigns to promote limited edition Bobby Martinez, Carissa Moore, and LEAC Art Series boards
• Managed graphic needs of international dealers and affiliated retailers to expand brand

• Designed website for presentation to prospective customers and affiliates including Caltech and the Ohio Supercomputer Center
• Assisted in configuring a high performance data storage system for a research project funded by the U.S. Department of Energy and the National Science Foundation