As a Global Commercial Consultant at The Decision Tree, I leverage my 21+ years of experience in brand strategy, innovation, and insight to help clients across various sectors and regions grow their businesses and deliver insightful customer experiences. I work with teams to design and implement strategic projects that drive behavior change through competitive advantage.Previously, I was an Associate Consultant at OxfordSM, where I worked on diverse strategy and capability projects around the world. Before that, I held a global role as a Global Brands Leader at Hoffmann-La Roche in Switzerland, where I steered brand growth, revenue, and profit for Berocca and other vitamin products. I have a BA in Business Law and Marketing from the University of Strathclyde. I am passionate about helping companies to thrive and create value for their customers and stakeholders.