Hi, I'm Sophia 👋For over 14 years, I have demonstrated a strong ability to design content projects that generate revenue and increase brand visibility.Some of my achievements:Spearheaded the creation of Corprensa Content Studio, the content studio of Corporación La Prensa, after generating $7 million in revenue over 5 years for a previous department. This studio became a reference on how to successfully create branded content across newspapers in Panama City.Led the digital marketing and social media efforts for the 100+ brands of AltaPlaza Mall during the COVID-19 pandemic. We grew their social media presence to 125k followers in 1.5 years, and I increased several brand revenues by 10% through a new, cost-free WIFI interface that provided instant benefits.In 2022, I transitioned to working full-time remotely in English, my second language. This marked the beginning of my international career across the Americas and Europe.In 2023, my book Factura al corazón was published by Nova Casa Editorial in Spain and Latin America after hitting over 5 million reads and engaging 25k online users. I led the marketing campaign and received special recognition during the Panama Book Fair 2023.Who am I?A natural storyteller.I'm creative, team-oriented, and focused on achieving goals. Curious, empathetic, and passionate, which allows me to commit to the brands I work with and deliver high-quality products that truly impact people’s lives.
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AutorNova Casa EditorialSpain -
AuthorNova Casa Editorial May 2023 - PresentBarcelona, Catalonia, SpainAuthor of 'Factura al corazón' with +5 million reads on Wattpad. Published across Spain and Latin America; rated with 4.2 stars on Amazon.Led the book’s editorial design and marketing campaign, reaching 3k users on Instagram during the announcement and driving up to $2,000 in sales during the first 3 months. -
Digital Marketing MentorStratalife Coaching Jun 2022 - PresentToronto, Ontario, CanadaMentored brands in Content Marketing and Social Media at a $100 hourly rate. -
Marketing Manager & Creative DirectorForwrd Agency Jan 2023 - Aug 2024EuropeProduced the agency’s podcast and blog focused on ecommerce, growing the YouTube channel to 52k views and 325 followers within 4 weeks; created 6 episodes, 30 shorts, 6 blog posts, 6 newsletters.Developed an Ecommerce Analytics Academy, with each course valued at $997, supported by SaaS leaders, including Kittl, getvoila and gitti; got listed in 10 course directories.Built a custom content pipeline with ClickUp to streamline content production and distribution across social channels like LinkedIn, X and YouTube; reduced project delays by 30%.Led the creation of a new advertorial funnel offer; developed 20+ advertorial landing pages for clients and 3 third-party publishers collaborating with freelance copywriters and conducting A/B testing for optimizing conversion rates and content strategy.Managed and successfully launched the rebranding of a premium skincare ecommerce brand by improving the UI/UX of their online shop, delivering a more engaging customer experience that aligned with the new brand's positioning. -
CroudieCroud Aug 2022 - Jul 2024London, England, United Kingdom -
Head Of DigitalAltaplaza Mall Oct 2020 - Apr 2022Panamá, PanamáManaged the content marketing and social media strategy, driving up to $3 million in monthly revenue, in partnership with 100+ retail brands, including Forever21, Samsung, LEGO®, Express, and Calvin Klein.Grew the shopping mall Instagram’s account to 125k followers in 1.5 years; published 1.6k+ posts in different formats, collaborating with an in-house team, agencies and freelancers.Innovated by creating new content formats like shopping guides; delivered 8 shopping guides, partnering with 30+ brands for each guide.Developed a custom WIFI access journey with instant benefits powered by purple.ai; partnered with 16 brands for content and increased their monthly revenue by 10%. -
Digital MarketerSophia Ramos Nov 2019 - Oct 2020A few roles I've managed on a freelance or contract basis:Digital Marketer | Pedros Bienes RaícesDeveloped and executed a digital strategy focused on content marketing, social media, and landing pages to generate high-quality leads. Served as a copywriter, graphic designer, web designer, and post-producer.Social Media Manager | Rotary, Fundación de los Clubes Rotarios de PanamaDeveloped and implemented a social media strategy to attract, engage, and build loyalty among donors and volunteers for Rotary Panamá. Also contributed to public relations, event coverage, photography, and video production.Social Media Manager | BenissimoDeveloped and executed a social media strategy for both the pre-opening and post-opening phases. Additionally, I handled product photography, copywriting, and design.Account Manager | MyZone Media Inc (Remote - Vancouver, Canada)Responsible for fostering client relationships, managing proposals, and improving processes by leveraging SaaS tools.Digital Marketing Specialist | Elite Virtual Brokerage (Remote - Florida, United States)Worked with the founder to manage digital marketing and social media strategies aligned with business goals. -
Head Of ContentCorporación La Prensa Jan 2019 - Oct 2019Panama CityCo-founded and managed a new Content Studio after achieving $7 million in revenue over 5 years for a previous department.Led a 12-person content team, including designers, post-producers, and copywriters, to execute multi-channel content strategies for external and internal clients.Supervised and delivered 50+ branded articles and projects for brands across various industries, including Microsoft, Banco General, Movistar, and Cleveland Clinic.Published the content studio’s first international branded content article in partnership with Jaguar (Sao Paulo, Brazil), which resulted in 10+ new partnerships with brands like Mercedes-Benz, Porsche, and Mazda. -
Digital Marketing SpecialistCorporación La Prensa Jan 2014 - Dec 2018Panama CityDeveloped comprehensive content and social media campaigns for global brands including Huawei, Canon, and Liberty Latin America, leading to an average of $1.5 million in yearly revenue.Collaborated with a cross-functional team to ensure 100% project success across various channels like social media, blogs, websites, and newsletters. -
Digital Sales CoordinatorCorporación La Prensa Jan 2012 - Dec 2013Panama CityMentored a 15-agent sales team towards digital marketing; generated up to $100k in yearly revenue through social media initiatives. -
Social Media ManagerCorporación La Prensa Jan 2011 - Dec 2011Panama CityLaunched and managed 3 accounts: La Prensa (500k followers), Ellas (168k followers) and Mi Diario (695k followers); awarded the “Best Social Media Management for Newspapers” by Premios Victoria, USMA, Panama, 2011.
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WebmasterCorporación La Prensa Sep 2010 - Dec 2010Panama CityManaged Corprensa’s websites (prensa.com, ellas.pa, martesfinanciero.com) and its clients ads. Worked closely with developers to migrate platforms: AdvertPro to Google DFP, and .asp to Drupal.
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Web AssistantCorporación La Prensa Apr 2010 - Sep 2010Panama CityAs a new hire, I worked on research and proposal of new digital strategies, client support and data analysis.
Sophia Ramos Skills
Sophia Ramos Education Details
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Master'S Degree In Business Administration (Mba) -
Digital Marketing -
Bachelor'S Degree In Digital Animation -
Instituto Cultural BilingüeHighschool Diploma In Comerce, Sciences, Letters And Informatics
Frequently Asked Questions about Sophia Ramos
What company does Sophia Ramos work for?
Sophia Ramos works for Nova Casa Editorial
What is Sophia Ramos's role at the current company?
Sophia Ramos's current role is Autor.
What schools did Sophia Ramos attend?
Sophia Ramos attended Eae Business School, Aden Business School, Universidad Latina De Panamá, Instituto Cultural Bilingüe.
What skills is Sophia Ramos known for?
Sophia Ramos has skills like Powerpoint, Social Media, Mercadotecnia En Medios Sociales, Adobe Dreamweaver, Illustrator, Online Marketing, Advertpro, Graphic Design, Ventas, Photoshop, Microsoft Powerpoint, Desarrollo De Sitios Web.
Who are Sophia Ramos's colleagues?
Sophia Ramos's colleagues are Elena María Ruiz Muñoz, Déborah Figueroa Machado, Joan Adell Lavé, Daniella Castillo, Serena Abbadie, Ronaldo Medina, Adriána Pulido.
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Sophia Ramos
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Sophia Johns
Assistant Director Of Marketing And Communications | Duke UniversityRaleigh-Durham-Chapel Hill Area2raleighnc.gov, colliercompanies.com2 +135237XXXXX
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