Sophia Zhang Email and Phone Number

Respective industry: Retail 70%, App20%, Gaming& Tech brand10%, Individual Contributor, Reporting to Head of Video&Creative GrCNClient Consultation: Identify company and marketing objectives and provide strategic.creative proposals based on data analysis and creative trends. Unlock revenue potential by focusing on the client's bottleneck and working with salespeople and other product experts. Market Education: As a video product and creative expert, I need to communicate with the global product lead and the creative go-to-market team to discuss the YouTube Ads product roadmap and updated statement.We localized the info and smoothly convey knowledge to the market through marketing events, roundtables, and seminars conducted directly with clients.Project Lead: Leveraging my creative expertise and aiming to increase income by establishing a seamless asset landing, I lead the creative production activation from 2022 to 2024. With well-organized production resources both internally and externally, conduct multiple workshops throughout Greater China to offer project content and benefit clients.Project list from 2022-2024:Speaker & Content producer of Google Marketing Live 2023Speaker & Event coordinator of Google Appdev Creative Camp 2022-2023Speaker & Content producer of Youtube Festival 2023Speaker of Google Ads Academy 2022-2024Creative Production Activation (Seamlessly Assets Landing)Creative Kicker - Agency Sponsorship PlanSocial Compete with other media platforms

Lead of Ubisoft Shanghai creative center (in-house agency). 7 people in this team, we deal with different business units, such as mobile marketing, local marketing, EMEA branding and Online sales. In charge of video and graphic producing, also managing outsourcing agency & freelancer sources to help us creating more high quality marketing assets.Marketing Side: offline event creative support, social media creative content, live streaming creative assets design, shooting and editing , etc.Brand assets: Launch trailer producing and localization, keyArt design, brand poster design, logo design and localization, etc.Sales content : online sales banners, Tmall banners , newsletter , product design(goodies souvenirs,etc.) Mobile marketing: Regular update of screenshots design, KeyArt design, User acquisition assets design( video&graphic), etc.We work closely with different project owners, which is our ‘client’, keep tracking every step of creative producing and communicating internally and externally. I Also arrange a successfully team building of Creative Center.

Team: Creative team leader of Drcom China Branch and in charge of 4 team members, report to Strategy Director(- French)Business: Specialized in digital end marketing solution. I am the one who is responsible for creative side & creative projects management. Participate in 4 more big projects’ ( Budget 100M+ ) pitch & excution creative and strategy plan- ning.Main Achievements:Nutricia HCP digital end strategy : Nutricia is our strategic partners at least for 3 years, we were in charge of their whole digital ecosystems around WeChat official account (HCP).Average PV of WeChat account reached 1000+, and engaged 20k register to our H5 HCP knowledge site in 1 year.L’oreal HK Loyalty app pitch : this case means to create a nice app with good UX & UI to get their TA’s purchase informa- tion and feed them with the online redeem system. We try to combine all the brands (5 brands mainly ) which they asked in one App, define them with different color and gem , ans with nice level-up design, clearly describe the machanism of the redeem to keep the retention of users.Kallogg’s Tmall & digital promotion strategy : We are asked to provide a full circle promotion strategy for Kellogg’s 618 big sale around Tmall platform. Through the analysis from the TA of Kellogg’s, we target tier 1 young women as the main TA, and create Livestreaming content in Tmall, TikTok as the main strategy (2018), Apart from that, we also create a slogan for this series campaign called ”理想食光家年华” , and propose a hashtag for this campaign and engaged with several UGC content.We also cooperate with Boehringer Ingelheim(HCP App) ,Lilly ( New products grand launch in VR interaction ) , Bayer B2B knowledge App creation, etc.

Team: Brand dept. Supervisor of Brand dept. Report to CEO , cooperate with every project manager and external contact. Main achievements:Brand awareness: I am the one who maintain this brand and raise the brand awareness from 0 to1. In 2014 , official wechat account was just borned and had great potential to operate. I joind GM landscape with good operation idea and nice topic around architecture & aesthetics. During the first 2 years operation , PV from 10+ raised to 1000+ .Internal & External Campaign: the role in this company is unique and fresh, the task of this role is to engage our colleages and feed them with the trendy marketing insights and fresh ideas out of box. I initialized with several internal campaign & coordinate with media during the 4 years, like photograph competetion, weekly art knowledge lecture , enterprise open-day, etc.Marketing communication : I act as a communicator with external media , and report / assit CEO to create the PR copy- write and schedule. Help to publish the interview articles, projects introduction, team introduction , etc . in different Media (paper & digital ). Maintain the media source and vendor source and report to CEO montly and update the PR schedule. Marketing Assets creation : During this 4 years in this group, I create a lot of inspiring creative assets to engage the brand awareness, including introduction video, booklet of the company, PR gift, etc.

Team: Design Team, report to Design DirectorMain achievements :Assit Design Director to create the Year Trend Book, and pitch with our client.Design different catagory accessories, for some famous fast fashion company & light luxury : Coach, Urbanoutfitters, Juicy Conture, etc.Prepare the display room in our office to engage with our client and show our trendy technique and products.

Team: Asscesories Dept. , report to chief designer & CEOMain achievements :Create the mood board for the brand in 4 seasons , 3 collectionMarketing research, keep fresh about the fast fashion market trend. Hands-on design sheet and communicate with vendors and visit vendors. I design 1-2 Topsale bags during the days in ASOBIO,