Sophie Willis Email & Phone Number

Brisbane, Queensland, Australia

Brisbane Area, Australia

Over my tenure at Lincoln Sentry I was responsible for managing the Decorative and Storage product categories in the Cabinet Hardware division. I also played a pivotal role in the ideation, development, execution, communication and evaluation of marketing activity for both Lincoln Sentry and supplier brands. A large component of the role was comprised of managing relationships with internal and external stakeholders to ensure a high level of engagement at all levels, maximizing efficiencies and achieving a positive outcome both financially and culturally.Key responsibilities and achievements included:- Contributing to the strategic direction and development of the Decorative and Storage product portfolios.- Category Management; including category strategy development, product lifecycle management, price management and new product development.- Liaising with both local and international supply partners to ensure best practice and optimal supplier relationships.- Brand Development and management- Delivering a high standard of leadership, communication and customer service to all relevant parties within Lincoln Sentry and externally.- Analysing and reporting on the success/effectiveness of NPD by providing regular status reports and analysis on channel related marketing activities and sales results.- Lead role in developing the Innovation platform for Lincoln Sentry, from foundational research and insights to hunting grounds development and ideation. - A founding member of the Dulux Group Innovation Council – working closely with other Dulux Group business units to foster an innovation culture across Dulux Group by raising capability and leveraging opportunities across business units.- Tactical marketing; including trade show management, brochure development, promotional planning and Social Media implementation.- Strategic marketing; including Brand Hierarchy, Consumer brand development and implementation and innovation programs.

• Providing Marketing and design services.• Brochure and marketing collateral design.• Targeted mail out campaigns - design and implementation.• Database management.• Website design and management.• Copy writing.• Print management.• Brand management.• Trade show organisation.

Brisbane, Australia

• Same responsibilities as with PPI Corporation - Neta Industries took over the PPI business.• Added responsibility, as I was the only one in the Marketing Department.• I was a part of major project around range rationalisation for the new company, which included; undertaking market research, making observations and recommendations, working on marketing plans for new product ranges, helping to communicate changes to customers and help staff manage product changes, designing a new product catalogue and price list.• Working on a corporate branding strategy for the Neta brand under the new company.• Reported directly to the GM on projects.

Brisbane, Australia

• Extension of my previous role as Marketing Coordinator with added responsibility.• In charge of maintaining the brand equity of both the PPI and Neta brands.• Neta brand B2C, PPI Brand more B2B with some B2C in the rural market.• Working closely with the Marketing Manager to recommend and develop annual promotional campaigns for both brands both B2B and B2C.• Targeted consumer-advertising campaigns for the Neta (retail) brand. Strategy through to implementation.• Developing style guides for both brands.• Launched stage one of the new Neta brand in September 2011 with stage 2 in September 2012 – new product range out in store. Updated company websites and communicated all changes to staff.• Promotional campaign – worked with Mitre 10 on a special gift with purchase for consumers. National print advertising campaign and digital campaign on website.• Helped to manage product development process and ensure that new lines fit in with the brand strategy.

• Autonomous role, came into a Technical Department as the only Marketing person. I had to learn quickly to get on top of things and learn the product range and brands.• Two very different brands with different markets. Retail brand and a wholesale brand with both Rural and Mining, Indus- trial and Civil markets.• Worked with graphic designers, and external agencies on projects. Had to present to key account customers and liaise with staff on all levels.• Managed and planned events for National Sales – conferences and trade shows.• Worked closely with product development to understand the processes involved. Contributed to the re-brand of the Neta brand and the products ranged. Wrote all the copy for new product packaging and approved layout.• Managed the development of the Product Catalogue and all new marketing collateral – from promotional items through to advertising and website development.• Designed marketing communications from newsletters through to product fact sheets and point of sale aides.• PPI brand (B2B & B2C) – promotional and advertising planning for both the Rural market and the Mining, Industrial and Civil (MIC) market.• Neta brand (B2C) – re-brand, creative and promotional campaign, print and digital advertising, new product packaging and all internal and external marketing communication.