• Development and implementation of a global strategy in the local market• Marketing budget management • Formulation of an annual activity plan and Go To Market strategies• Ongoing monitoring of the brand's performance• Direct and regular work with the global company• Leadership over multi-functional teams (external & internal) – sales, logistics, purchasing, PR / Social Media / Advertising / Graphic / Printing agencies• Responsibility over new products launch• Periodical reporting to the global headquarters and internal management • Prepare and present PPT presentations to the global headquarters and internal management • Social media and campaign's budgets management• Production of launch events • Management of contracts and commercial collaborations

• New products examination and localization in the Israeli market• Regular reporting to the global company and the local management • Data analysis and statistic reports • Sales targets setting to the sales team• Translation of the global materials and presenting in front of the internal team • Customer service

• Handling of all the on-going issues of the division – marketing, sales and education• On-going contact and reporting to the global headquarters• Division manager assistant • Responsibility over the sales forecast and purchase orders

• Implementation of the global strategy in the local market• Marketing and promotion management • Planning and execution of launch events• Management of the brand's professional team• Responsibility over the stock level, sales forecast and purchasing orders