Communications lead for this national membership body, representing the most complex sector of social care and leading on some of the most significant campaigns and promotional initiatives that have occurred in the residential childcare sector in the last 30 years. - Managed 2022 rebrand from The Independent Children’s Homes Association including associated platform changes and acquisition/retention strategies including media relations, which achieved 50% growth in membership in the first year - Developed and launched the first ever national, sector-led campaign to promote careers in residential childcare, including research, creative and content direction, film production, brand and website development, and multi-channel paid social media strategy - Developed communications strategies to engage local authorities and enhance CHA’s influence amongst policymakers - Produced and co-edited the INCARE short documentary series filmed in children’s homes to improve public, media and political understanding of this ‘forgotten sector’ as part of an ongoing strategy to address sufficiency and workforce challenges- Managed communications and brand presence related to conferences, events and media- Delivered a transformation in member engagement via the development and implementation of a new platform and My CHA App- Managed CRM contacts, email marketing, website and survey platforms while also introducing robust measurement.

I'm a marketing and communications specialist with a creative approach, built on more than a decade of driving and implementing creative work across multiple sectors. I have a particular passion for supporting innovators in environmental and social value, which drives me to take on communications challenges that others may shy away from. I have for the last four years specialised in the children's social care sector and this has included a new passion for communications in the context of membership representation. I work directly with businesses to create or manage brand strategy and identity, lead PR/communications strategy, campaigns and more. I help small and large businesses plan, implement and manage their brand development, marketing and PR activity to maximum effect, bringing together the best creatives for each project. Collaboration is important to me and I love to bring teams together with a shared vision and goal. I am told that my attention to detail and creativity as an experienced content expert and brand copywriter, combined with my 'rare ability to see the bigger picture' and understand what's needed to mobilise a creative strategy, make me invaluable to businesses with big ambitions.

TCOM England is a collaborative initiative providing internationally established assessment, outcome monitoring and decision-support tools for local authorities and care providers in England.Since 2019 we have been working to implement the internationally established Transformational Collaborative Outcomes Management (TCOM) assessment and outcomes model for social care in England.- Worked with international and local partners to create the English adaptation of the Child & Adolescent Needs & Strengths (CANS) assessment for use throughout children’s social care-Developed a detailed communication strategy and multi-channel tools to communicate the benefits of this universal needs assessment and outcome management approach to different audiences including government, commissioners, service managers, independent providers, social workers and practitioners to establish the credibility of this vital and transformative approach -In response to the pandemic, single-handedly developed a video-based, online training and accreditation course as well as targeted communications relevant to different professions-Acted as implementation lead for onboarding organisations in private and public sector, monitoring effectiveness of training materials and gaining and responding to feedback.- Now an advisor to multiple successful implementations of the approach.

Guided the Board of a new, expert-led organisation to establish credibility, raise funds and delivercampaigns resulting in land-based education returning to Newton Rigg, and the launch of a new land-basedtraining provider for Cumbria.

Employing over 1000 people at over 19 sites throughout the UK and Ireland, Olleco services over 50,000catering establishments via a network of hundreds of drivers.I was engaged to work with the CEO and SLT,and engage teams across the organisation, to articulate the company’s purpose, create bold storytellingconcepts, and develop an innovative and measurable internal communications strategy.

This experimental, tourism-focused local currency scheme challenged the status quo of visitor giving in aregion challenged by the impact of millions of annual visitors.I secured £425K in SEISS investment, devisedthe brand and creative strategy, developed an incredible creative team and artist collective, and ensuredcommitment of key stakeholders including The Post Office, LDNPA and businesses across the region.Oversaw all aspects of design, content, launch of the Lake District Pound currency and LD£ Passport Trail.

Brand and marketing consultant to leading innovator in plastic-free luxury packaging. Contracted primarily to support launch of new moulded pulp fibre luxury packaging division 'ColourForm'

I began working with this sustainability-focused lifestyle brand when they were based in their garden shed. Ideveloped brand and creative strategy, managed marketing and communications, and delivered high profilebrand partnerships and content campaigns with FujiFilm and Botanist Gin. Our first brand film ‘TheFoundations’ became a Vimeo Staff Pick overnight.

Cactus Creative is one of Kendal's most ambitious creative agencies.I handled design and advertising accounts for a wide range of local and international clients including Cumbria Tourism, Craghoppers World Travel Clothing, Russell Armer Homes and many more.As Copywriter I contributed to company pitches, brand projects, B2B marketing and day-to-day proofreading and sense-checking across a wide range of collateral types.

Developing and selling educational games and resources for young kids and those with special educational needs.Product development. Co-ordinating product photography.Manning exhibitions.

Client-facing project management of commercial, educational and ICT publicationsCopywriting, editing and proofreading Developing editorial and content management processes for various educational CD-ROM projects and liaising with the editors, designers and overseas software developerDirecting audio recordings for educational blended learning packages.