Researching market and trends to identify campaign opportunities in France within the template creative studio, analyzing insights, briefing copywriters, reviewing copy before push.

I offer a wide range of services and expertise to brands and organisations: Brand platform and architecture, benchmarks, content strategy, editorial project management & production, creative writing, content operations, localization in FR. Clients: • Itiwit (Décathlon): Audit, Brand Platform, Content Strategy• Canva: Content Lead France (Template Design team). Researching market and trends, analyzing insights, briefing copywriters, reviewing copy before push. • Malt: Content Lead, reporting to CMO, managing a team of 4 - Rebranding in France + ongoing copywriting - Content audit & benchmark, content strategy, ToV, UX writing, operations for a global launch• Communauté d'Agglomération du Pays Basque : copywriting• Club Alpin Bayonne Pays Basque : social media copy• Iskö Base Camp et Hôtel Gourette : copywriting• Arrosia (design militant): Brand platform, comms plan for rebranding launch, website copy.• Back Market: Product localization in FR• Google : Pixel 6 Launch - TV/Digital campaign localization in FR, storyboards and script writing• Savoie Mont Blanc & Tarn Tourisme (LEON Travel & Tourism): Research, interviews, creative narratives, copywriting to promote winter and summer destinations for Savoie Mont Blanc and Tarn Tourisme• Ile-de-France Mobilités (PwC): Media, operations and brand marketing recos around app launch and rebranding• Nomad: Content benchmark, brand positioning, UX writing, product localization in FR• Campanyon: Brand & Content Marketing Lead - Brand platform, content strategy, ToV, team management (brand content specialist, social media specialist), publishing calendar ownership, copywriting• OneRagtime (YouLoveWords): Content benchmark, internal workshop & content strategy

Owning the content strategy for Malt at global level (France, Germany, Spain, Netherlands, UK and Belgium). Reporting to the CMO.

Partner to Regional Social Lead to run EMEA marketing function, team and activities. Key projects: Night at The Louvre (Grand Prix at the Drum Awards 2019), Dracula's Castle, Guinness Storehouse, Sharks Aquarium, Paris Catacombs, Galeries Lafayette, Courchevel (suspended cable car in the Alps)... > Social media strategy for global activation, execution, optimisation and reporting, content briefing and production, project mngt. Italian Sabbatical: People from all over the world volunteered to help revitalise the Italian village of Grottole that is at risk of disappearing. More than 280.000 people applied. > Creative approach & narrative, content production, social strategy, execution, project mngt.Germany launch: following the core strategic insight for this market, applied a local influencers' approach to the German audience to rediscover holidays with Airbnb Not Yet Trending Durban & Azores: Tipped off by guest travel data, we find up-and-coming destinations on the verge of global relevance and use Airbnb’s editorial voice through the lens of our community and a fresh group of up-and-coming storytellers to inspires immediate wanderlust. > Creative approach & development, research, content production, localisation, distribution and reporting, ensuring content is spread through departments (social, comms, AirbnbMag, product, partnerships).Africa Travel Summit: 200 innovators in tourism and tech to debate how technology can be used to accelerate inclusive and sustainable economic growth through tourism on the African continent. > Social media coverage onsite, content production through influencers, and developing African content for Airbnb social channels on the long run.Visit Sweden: Sweden has listed the entire country on Airbnb. > Social media strategy for this campaign, content production and execution.Skills:Project Management, Content, Social and Editorial strategy, Content Planning, Influencer marketing, Creative writing, Brand building

Lead of all social and brand activities for Airbnb FranceCoordinating a team of 6 across EMEA to deliver social activity in markets (UK, Germany, Spain, Italy, Netherlands, Russia) following global guidelines and reporting to SF headquarters- Social strategy input, including developing the French community, creative content, campaign execution, real-time responsiveness - Product experience ie. building "Neighborhood" guidebooks, website and app localisation- Content and channel planning- Building brand TOV for Airbnb France across platforms- Brand awareness through initiatives with influencers and bloggers- Brand Monitoring - Social listening - Emails and community newsletters - Editorial partnerships - Exploring tech innovation to develop disruptive business solutions- Coordination of translation

- Editorial team leadership- Ensuring content quality and accuracy- Copywriting- Supporting strategic planning/marketing team

Online:- Midi Libre Newsfeed - Online moderation- Social media managementPrint:- Editorial brainstorming- Interviews, investigations, portraits, case studies...

Vancouver 2010 online project management- Editorial team management during the Winter Olympics to ensure news coverage at all times- Editorial planning- Interviews, investigations, portraits- Proofreading and real-time publishingDaily- Content planning, agenda, editorial meetings, layouts, copywriting, proofreading- Management of journalists, freelancers, graphic designer and interns- Regional news covering- Guest at Panorama press review (TFO, Ontario TV Channel)- Organization of journalism workshops

- Le Maine Libre, Le Mans – October 2007 to January 2008Health and education- Presse Océan - April to June 2007Vallet office: Local news coverage, freelancers coordinationNantes office: Health, education, immigration, urbanism, environment, justice, economy- Vendée Matin, Challans – June to August 2006Local news coverage, agenda, freelance reporters- Le Courrier de l’Ouest, Angers – 2004 and 2005Local news reporter