Sophie Goad Email & Phone Number

Dorking, England, United Kingdom

London

• Working closely with the Conference Chairman, responsibilities included;
• Conducting in-depth research with retail CEO’s from across the globe, both over the phone, face-to-face and in focus groups
• Writing the market leading conference agenda attracting preeminent retail leaders and visionary speakers
• Writing commercially engaging copy and marketing collateral, including blog posts and reports
• Devising innovative formats and shaping the strategic direction of the World Retail Congress series
• Project managed the launch of ‘Retail futures challenge’ a student competition with participants from across the globe which gained great gravitas and attracted substantial sponsorship revenues

• Managing the strategic direction of the event portfolio to generate maximum profitability
• Gaining an in-depth knowledge of the retail market to identify potential events
• Establishing and maintaining strong relationships with senior professionals in the retail industry
• Validating new conference topics and growing existing events
• Financial planning, budgeting and forecasting
• Developing and maintaining strong relationships with the brand teams and internal stakeholders

• Overseeing the strategic direction of a portfolio of 30 events per annum
• Conducting extensive research and analysis of the legal industry to produce a schedule of innovative and commercially viable events
• Communicating strategy to internal stakeholders and gaining their buy-in
• Writing commercially engaging conference agendas and marketing collateral for market leading events
• Managing budgets and the forward schedule of events to protect lead times and ensure profitability of the event portfolio
• Working closely with the Editorial team to ensure market relevance of the portfolio and leverage of key industry relationships