Sophie Li Email and Phone Number

1. Conduct Market research and set up brand positioning2. Commercial strategy and store merchandising 3. Online and Offline media plan4. Digital marketing campaign strategy and contents control 5. Tmall E-Commerce StrategyContribution:- Build the brand image and brand awareness online- As a pillar in Klorane launching in China, successfully organization of press conference , exposure with 100 printing media and 20 digital media, participation of… Show more 1. Conduct Market research and set up brand positioning2. Commercial strategy and store merchandising 3. Online and Offline media plan4. Digital marketing campaign strategy and contents control 5. Tmall E-Commerce StrategyContribution:- Build the brand image and brand awareness online- As a pillar in Klorane launching in China, successfully organization of press conference , exposure with 100 printing media and 20 digital media, participation of France Embassy and brand ambassadors family.- Support BU Director and define the new business model development.- Optimization of brand and products SEO and SEM - Deep involvement for digital planning and implementation, in 4 months, Klorane Wechat Fans 50K and Weibo 100K, increase the digital E-trial and potential consumers. Show less

1.Strategic Marketing 2. Products Development3.Operational Marketing4.Full Brand Management5. On-line and Off-line Communication 6. Interact effectively with other departments ( sales, logistics, training, medical, regulation affaire department)to support marketing objectives.Contribution：- 32 new products SKU launches for Avene during 5 years, set up the marketing strategy and slogan creative concept.- Build the brand Sensisitve skin expertise image and… Show more 1.Strategic Marketing 2. Products Development3.Operational Marketing4.Full Brand Management5. On-line and Off-line Communication 6. Interact effectively with other departments ( sales, logistics, training, medical, regulation affaire department)to support marketing objectives.Contribution：- 32 new products SKU launches for Avene during 5 years, set up the marketing strategy and slogan creative concept.- Build the brand Sensisitve skin expertise image and products launching and relaunching.- Key campaign promotion with Avene China 10th anniversary, Sensitive White , Reflexe Suncare and Basic care with cleanser and mask .- Consolidate Avene No.1 dermo cosmetic positioning in China market.- Global management and solutions for Avene brand and products online PR crisis.- Build Avene digital own media (App, Wechat, Platinum Vip members E-Shop, IWOM - Multi-brands marketing management, in the same time take the position of Rene Furterer Marketing Manager for high end scalp care brand launching in the selective Department Store. Show less

1. Knowledge of market and analysis2. Drive the new products launching and category management.3．Promotion and animation activity 4．Manage marketing operational budget for products and ensure sales forecast accuracy.5．Interact effectively with other departments ( sales, logistics, training, medical, regulation affaire department)to support marketing objectives.Contribution ：- Contribute to the growth of Avene brand on market, by driving the… Show more 1. Knowledge of market and analysis2. Drive the new products launching and category management.3．Promotion and animation activity 4．Manage marketing operational budget for products and ensure sales forecast accuracy.5．Interact effectively with other departments ( sales, logistics, training, medical, regulation affaire department)to support marketing objectives.Contribution ：- Contribute to the growth of Avene brand on market, by driving the Tolerance Extreme D.E.F.I launches and pushing growth on this pillar range. The 1st year sales 200,000 units as Top 5 ranking products. the best sales country of Avene worldwide.- Avene brand becomes the No.1 dermo-cosmetics in China market since 2012 by successful building the brand image of Avene and gain the market share. Show less

1. Avene brand is launched in 2004 in China, as the 1st assistant of General Manager Avene, I provide the executive support for the business development.2. Accompany the GM to visit the fields and deep know the sales situtation and evaluate the sales performance and find the solutions.3. Assist the GM to edit the monthly business report and action plan to HQ. 4. Participate and follow up the internal and external business meeting, including marketing, media, business development… Show more 1. Avene brand is launched in 2004 in China, as the 1st assistant of General Manager Avene, I provide the executive support for the business development.2. Accompany the GM to visit the fields and deep know the sales situtation and evaluate the sales performance and find the solutions.3. Assist the GM to edit the monthly business report and action plan to HQ. 4. Participate and follow up the internal and external business meeting, including marketing, media, business development channels and media interview, Dermatology community5. Support Registration Department to daily communicate with HQ in order to speed up the new products registration and catch up launching plan of brand.6. In charge of organization the annual sales seminar event and PR event. Show less