- Launch of a new Wine & Lifestyle brand, an innovative concept to democratize wine for women and a less knowledgeable audience.- Branding, concept definition, offer development, pricing strategy- Development of the e-commerce website winonette.com and activation of acquisition channels- Creation of experiential events- Development of a B2B offering- A targeted selection of over 80 wine & champagne references and 2 subscription-based boxes- 15 events in a year - 8 collaborations with lifestyle brands (Maison Tchin Tchin, Paloma Stella, Marie Martens, Confiture Parisienne, etc.)

Missions :- Messaging: Define the brand's key messaging and storytelling- PR: Ensure an international PR & influence strategy- Press Relations France: Develop strategies and action plans, organize local press events- Sensitive topics: Manage crisis communication and define reactive & defensive messaging- Internal Communication: Engage communities through internal communication at headquarters and internationally (events, toolbox, etc.)- Management of a team of 9Achievements :8 internal events per year, including the year-end headquarters party2 Town Hall meetings per year (CEO keynote speech)Organized the international PR event for the brand’s 60th anniversary, including interviews and press coverageManaged 10 crisis, including COVID, with 30 proactive brand positions

Missions :- International Media strategy - Master Media plan and strategic campaigns definition- Media recommendation and guidelines regarding to the integrated campaigns- Media briefs elaboration- Campaigns analysis and learnings- Management of a media manager junior

Missions :- Development of the 3-year strategy and plan for the global fragrance portfolio: new franchise launches, flankers, and activation strategy - Global Fragrance category revenue: €300M- Creation of communication tools: product platforms, press kits, digital content- Management of 5 product managers

Missions :- Development of the Women's Fine Fragrance strategy- Management of the women's fine fragrance portfolio: Comme une Évidence - #1 fragrance in France (€67M in 2011), Flowerparty, So Elixir, Secrets d’Essences- Management of 2 junior product manager

- Definition of the International Gift Strategy, a key activation lever for Direct Selling

- Marketing plans and communication tools- Product development: relaunch of “Classique” Eau de Toilette & complementary products (2006), Summer limited editions, "CLASSIQUE" & "LE MALE," Christmas gift sets

de Promotion, Marketing Clients (fichier clientes actives)Elaboration des catalogues Offres tous colis et animations thématiques :Définition des prévisions de ventes / rendement de l’animation.Brief des créatifs et des rédacteurs et suivi du développement du catalogue.