I support companies and public institutions in their development, providing guidance and hands-on resource for the execution of their strategies, especially :- To equip sales forces in B2B, high tech & high value ecosystems with the knowledge and confidence required to penetrate new markets- To guide organizations toward a sustainable development, combining economical, social and ecological objectives- To provide guidance to start-up companies in the execution of their business plan

On-demand expertise - Product Sales Training - Sustainable DevelopmentICT & High tech companies Every step of the journey, from diagnosis/audit, recommendations, roadmap and implementation

Lecturer in Marketing & Communication Life-long education "Brevet de Gestionnaire d'Entreprise"

Responsible for internal and external communications of the Bodmer Lab

Strategic Communication on key IT services and programsTraining program for the "Assistant en Recherche & Enseignement" in IT for all facultiesChange Management to support new IT initiativesEnhancement of the service to new students - IT Workshops & dedicated tailored support

Developed and implemented the marketing and communication strategy for East & Central Europe, supported by marketers based in Moscow, Geneva and Rome. • Developed lead-gen program generating growth in new sectors (geo & verticals)• Conceived and implemented targeted action plan for launch of new solutions• Created marketing alliances with industry influencers enhancing communication impact• Initiated partnerships with key customers to promote SITA solutions• Increased awareness of SITA portfolio & capabilities • Enhanced positioning of SITA as thought-leader • Improved visibility & media coverage of SITA in targeted markets• Developed and managed a large panel of events supporting the business needs• Improved intimacy with key/strategic customers• Increased understanding of competitors' strategy to anticipate possible move• Co-developed strategic plan to grow SITA's presence in Russia/CIS• Co-developed defensive action plan in anticipation of competitors implementation strategy in Russia• Managed and led the regional marketing team, ensuring targets were met and empowering the individuals

My role was to analyse the performance of 8 geographical entities covering 170+ countries for the business unit “Telecommunications”. I co-organized to the set-up of the different business entities, including staffing and process definition, and after this important step, I focused on tools increasing visibility, transparency and management of the business, and developed specific programs to accelerate sales.

I was in charge of the elaboration and implementation of specific programs • to promote new solutions (IP Telephony, VoIP Solutions, Consultancy Services, Integration capabilities) in North Europe• to increase intimacy and strengthen relationship with key customers• develop team spirit within a recently restructured entity

TeleGlobal SA was a start-up company developing a new payment system specially dedicated to internet. My responsibility was to build-up the distribution network for this new payment system, on an international basis, and with the United-Kingdom as test market. I have also taken the leadership of the sales department. My contract ended with the closing down of the Geneva headquarters (relocating in the UK), for financial reasons.

I was hired to develop and manage Zendis Switzerland, the branch office of a European spin-off from the Lagardère group. After 6 months, priorities of the group changed and Zendis never went live, but I remained with Naville one more year working on high-tech pilots and commercial projects (B2B website, interactive advertising on tills, accounting processes)Studied and assessed the possible axis of commercial development for Naville Service.

Three months contract, during which I developed the business case for ADSL, and presented it to an assembly of webmasters. Contract ending with the closing down of the Geneva office.

Built-up the Marketing department (team of 5 persons) , its mission and purpose, its structure and objectivesStructured the product range by defining the right positioning of each line (product, target, pricing, competition, promotion)Developed the sales and promotional tools -B2B & B2C- (sales and demonstration guides, brochures, videos, displays)Created a « Trade Marketing » cell, with a reinforced presence on all the international marketsChallenged and ensured high motivation level of the sales department and sales agents all over the world Developed the international communication policy and strategy, focusing on brand awareness and brand renewal Asserted the presence of the brand in all major international events and via Internet

Developed new products, from the market research to the final stage of the creation of the product (Concept, competition, positioning, budget, packaging)Launched a new skin care line on the international markets (launch strategy, press conference, marketing business plan)Managed and lead the Operational Marketing department of our French subsidiary – One year temporary assignment Elaborated the communication strategy on an international level, as well as the media plans for 2 brands of the company Organized the yearly promotional programs and coordinated their realisation in all the countriesDeveloped the Internet website of the company Searched new business partners when opening new markets

Developed sales in various Eastern European countriesReinforced the distribution network, increased sales and market sharesAnalysed the potential of emerging markets, prospected and developed salesAnimated, motivated, and strengthened the distribution networkOrganized international or local promotional campaigns, and ensured their realisation

Developed sales in various European countriesManaged industrial projects and ensured their realisationMotivated the agent network and issued a Newsletter to communicate regularly with customers