Senior Advisor Digital Channels
CurrentProducing digital content for RBNZ’s new website with a focus on plain language, accessibility and website standards.
Sep 2022 - Present
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Sophie Stapleton Email & Phone Number
Senior Advisor Digital Channels
at
Reserve Bank of New Zealand
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✓ Verified May 2026
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Current company
Role
Senior Advisor Digital Channels
Location
Auckland, Auckland, New Zealand
Company size
Who is Sophie Stapleton? Overview
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Quick answer
Sophie Stapleton is listed as Senior Advisor Digital Channels at Reserve Bank of New Zealand, a company with 357 employees, based in Auckland, Auckland, New Zealand. AeroLeads shows a matched LinkedIn profile for Sophie Stapleton.
Sophie Stapleton previously worked as Digital Content Manager at Tower Insurance and Digital Retail Manager at Air New Zealand. Sophie Stapleton holds Graduate Certificate In Digital Learning (Currently Studying) from The University Of Waikato.
Company email context
Email format at Reserve Bank of New Zealand
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Reserve Bank of New Zealand
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Profile bio
About Sophie Stapleton
An experienced digital content creator and marketing strategist who can deliver growth and results whilst keeping the customer top of mind. A creative, innovative, and strategic team player.
Listed skills include Content Management, Media Relations, Copywriting, Internal Communications, and 14 others.
Current workplace
Sophie Stapleton's current company
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Reserve Bank Of New Zealand
12 roles
Sophie Stapleton work experience
A career timeline built from the work history available for this profile.
Digital Content Manager
I manage the website content for Tower's NZ website and Pacific websites. I support changes to Tower’s products and services in collaboration with Marketing, internal stakeholders and subject matter experts. I am the lead copywriter for Tower’s website content, self-service portal My Tower and online quote to buy platform.Recent project: I led the content.
Mar 2020 - Sep 2022
Digital Retail Manager
I am responsible for driving the growth and diversification of Air New Zealand’s revenue generated through the sale of ancillary products and services. I manage the product development lifecycle for third party advertising, wine, merchandise, and activities ancillary products. I am confident building strategic partnerships with service providers and.
Jan 2019 - Jan 2020
Inflight Entertainment Customer Engagement Manager
Leading and implementing the product roadmap for Air New Zealand’s award winning inflight entertainment.
Oct 2016 - Jan 2019
Digital Content Manager (Inflight Entertainment)
Responsible for creating, sourcing, and managing all content on Air New Zealand’s IFE platform, delivering a personalised, on-demand entertainment experience, gate-to-gate for 14 million passengers annually. Achievements include reaching our highest ever customer satisfaction scores and delivering multiple language versions of our IFE.
Jan 2015 - Oct 2016
Web Content Specialist
Responsible for the publication and production of retail and general content for www.airnewzealand.co.nz (including global and mobile sites). I managed BAU and project updates, whilst working collaboratively with internal business units.
Nov 2013 - Dec 2014
Online Content Publisher
Lead role in the development, writing, publishing and editing of content for the Auckland Council website, external and internal knowledgebases and intranet using Microsoft Office Sharepoint Server 2007.
Mar 2012 - Nov 2013
Intranet Coordinator
Yha Limited
Jun 2010 - Jan 2012
Account Manager
Winestream Communications
Oct 2009 - Jun 2010
Communications Manager - Fixed Contract
Sep 2008 - Apr 2009
Public Relations Assistant
May 2006 - Jul 2008
Public Relations Consultant
Jan 2005 - Mar 2006
Team & coworkers
Colleagues at Reserve Bank of New Zealand
Other employees you can reach at rbnz.govt.nz. View company contacts for 357 employees →
SK
Sharon K.
Colleague at Reserve Bank Of New Zealand
Lower Hutt, Wellington, New Zealand, New Zealand
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MH
Michaela Halse
Colleague at Reserve Bank Of New Zealand
Auckland, Auckland, New Zealand, New Zealand
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SN
Sam Norling, Cfa
Colleague at Reserve Bank Of New Zealand
Auckland, Auckland, New Zealand, New Zealand
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PE
Paul Evennett
Colleague at Reserve Bank Of New Zealand
Wellington, Wellington, New Zealand, New Zealand
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CH
Chris Holder
Colleague at Reserve Bank Of New Zealand
Wellington, Wellington, New Zealand, New Zealand
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SK
Samuel Kirk-Reeve
Colleague at Reserve Bank Of New Zealand
New Zealand, New Zealand
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KS
Katy Simpson
Colleague at Reserve Bank Of New Zealand
Wellington, Wellington, New Zealand, New Zealand
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MÅ
Magnus Åstebøl
Colleague at Reserve Bank Of New Zealand
Oslo, Oslo, Norway, Norway
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BM
Brendan Manning
Colleague at Reserve Bank Of New Zealand
Auckland, Auckland, New Zealand, New Zealand
View →
WK
Wilhelm Kuys
Colleague at Reserve Bank Of New Zealand
Auckland, Auckland, New Zealand, New Zealand
View →
Sharon K.
Colleague at Reserve Bank Of New Zealand
Lower Hutt, Wellington, New Zealand, New Zealand
View →
MH
Michaela Halse
Colleague at Reserve Bank Of New Zealand
Auckland, Auckland, New Zealand, New Zealand
View →
SN
Sam Norling, Cfa
Colleague at Reserve Bank Of New Zealand
Auckland, Auckland, New Zealand, New Zealand
View →
PE
Paul Evennett
Colleague at Reserve Bank Of New Zealand
Wellington, Wellington, New Zealand, New Zealand
View →
CH
Chris Holder
Colleague at Reserve Bank Of New Zealand
Wellington, Wellington, New Zealand, New Zealand
View →
SK
Samuel Kirk-Reeve
Colleague at Reserve Bank Of New Zealand
New Zealand, New Zealand
View →
KS
Katy Simpson
Colleague at Reserve Bank Of New Zealand
Wellington, Wellington, New Zealand, New Zealand
View →
MÅ
Magnus Åstebøl
Colleague at Reserve Bank Of New Zealand
Oslo, Oslo, Norway, Norway
View →
BM
Brendan Manning
Colleague at Reserve Bank Of New Zealand
Auckland, Auckland, New Zealand, New Zealand
View →
WK
Wilhelm Kuys
Colleague at Reserve Bank Of New Zealand
Auckland, Auckland, New Zealand, New Zealand
View →
4 education records
Sophie Stapleton education
Graduate Certificate In Digital Learning (Currently Studying)
Graduate Diploma, Public Relations And Communication
Bachelor Of Arts With Honours, First Class; Art History And Theory And History Combined
A Bursary
Wellington Girls' College
FAQ
Frequently asked questions about Sophie Stapleton
Quick answers generated from the profile data available on this page.
What company does Sophie Stapleton work for?
Sophie Stapleton works for Reserve Bank of New Zealand.
What is Sophie Stapleton's role at Reserve Bank of New Zealand?
Sophie Stapleton is listed as Senior Advisor Digital Channels at Reserve Bank of New Zealand.
Where is Sophie Stapleton based?
Sophie Stapleton is based in Auckland, Auckland, New Zealand while working with Reserve Bank of New Zealand.
What companies has Sophie Stapleton worked for?
Sophie Stapleton has worked for Reserve Bank Of New Zealand, Tower Insurance, Air New Zealand, Auckland Council, and Yha Limited.
Who are Sophie Stapleton's colleagues at Reserve Bank of New Zealand?
Sophie Stapleton's colleagues at Reserve Bank of New Zealand include Sharon K., Michaela Halse, Sam Norling, Cfa, Paul Evennett, and Chris Holder.
How can I contact Sophie Stapleton?
You can use AeroLeads to view verified contact signals for Sophie Stapleton at Reserve Bank of New Zealand, including work email, phone, and LinkedIn data when available.
What schools did Sophie Stapleton attend?
Sophie Stapleton holds Graduate Certificate In Digital Learning (Currently Studying) from The University Of Waikato.
What skills is Sophie Stapleton known for?
Sophie Stapleton is listed with skills including Content Management, Media Relations, Copywriting, Internal Communications, Marketing Communications, Web Content, Public Relations, and Sharepoint.
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