• Lead Generation: Generated new leads through strategic networking, attendance at international trade shows, and targeted outreach to key retail executives and brands. Managed pipeline through Hubspot.• Brand Conversion Success: Ensured 81% of brands that I manage signed up and converted to our Watch Humans Try It app, driving significant client growth.• Bridging Development and Commercial Teams: Led bi-weekly meetings with developers to ensure alignment with the commercial roadmap, improving understanding of the purpose and benefits of their work. Held weekly Friday meetings to keep the dev team on track and maintain visibility.• App Optimisation: Spearheaded the rebranding and UX flow of the Watch Humans Try It app, increasing user onboarding and reviewer sign-ups.• Client Engagement: Delivered consistent weekly updates on data reports, maintaining strong communication with clients and ensuring timely follow-ups after every meeting.• Founder Support: Managed the CEO's calendar, scheduling meetings, handling sales calls, and ensuring all tasks were organised, freeing up time for strategic focus.

Founded a ceramic sourcing and curation company. Hand-made and curated in Portugal.

• Participating at Global Spark - Hack The Globe Hackathon.• Selected out of 2000 applicants - multidisciplinary approach to solving for social impact.• Top 5 Global finalist + Winner of the “People’s Choice” award 2024

• Led a dynamic team in pushing creative boundaries and delivering exceptional events that leave a lasting impact on our society and collaborators; CES is recognized for UAL Top 50 Founders and Freelancers Award nomination.• Strategically fostered collaborations with industry leaders: TikTok, Camden Council, Prospect 100, TYPE01, Holition, Bright Network, UAL Careers and Employability, Lemon8, Climate Entrepreneurs, and more.• Achieved record-breaking growth, recruiting 400+ members within one month of launch.• Maintained a consistent 90% attendance rate, selling out all events by spearheading innovative and captivating collaborative concepts that impeccably reflect our core principles.• Demonstrated distinguished project management expertise, orchestrating seamless collaborative events with external partners and universities.• Managed and hosted all events, speaking to crowds totaling around 600 people, ensuring smooth operations and engagement at each event.• Now lead networking and pitching talks as a side venture, alongside my full-time role, further expanding my influence and connecting with key industry figures.• Collaborated closely with Head of Client Relations and Marketing teams to guarantee the flawless execution of each event.

• Representing UAL in international art fairs and assisting in portfolio, interview advice for pre-degree and pre undergraduate degrees.

• Working closely with the founder and executive manager, spearheading user experience initiatives for POM, a leading period underwear company, focusing on enhancing the digital interface and customer journey.• Developed and executed strategies for improving customer conversion rates, utilizing A/B testing and analytics to refine user pathways and calls to action.• Executed the rebranding, collaborating with a team of designers to refresh the brand identity and ensure coherence across all digital platforms.• Designed and iterated wireframes for the website redesign, improving user navigation and interface aesthetics, leading to a more engaging user experience.• Implemented user research, outreach and feedback loops to inform design decisions, ensuring the website and products align with customer needs and preferences.

• Accumulated over 500 hours of teaching time.• Confident in teaching in group tutorials, and 1-to-1 lessons, varied age range between 5-28 years old.

• Leading team of designers and front end developers for a Med-Tech company in Bay Area.• Entered final round of Stanford's StartX Incubator.

EIA educational programs are jointly developed with professionals of world class partner universities and companies: UC Berkeley, Stanford University, Google, Amadeus, CA. Hosted by the University of Porto. Future entrepreneurs and business leaders are immersed in a multicultural ecosystem of 4000+ alumni and faculty from 75 different nationalities. Selected for the program and a scholarship as one of the 4 University of the Arts London students. • Co-developed a start-up aimed at resolving the complexity of Universally Authenticated STI results, whilst providing the most cost-affordable at-home STI testing kit alternatives to the market. • Data-driven platform designed to destigmatize the taboo conversation topic surrounding STI’s. • We were mentored by industry leaders from Silicon Valley who guided us in shaping our thoughts.• At the end of the three weeks we got to first client’s validation and pitched our startup idea to Fortune 500 investors and mentors.• In the role of Chief Design Officer. Designed and developed the web application, app. Interviewed the industry experts to identify STI testing kit market’s gap. Supported business model development.

• Placement year out during Bachelors degree learning Apple coding languages (UI Kit (ARKit) & Swift UI) for App&Software development at the Creative Computing Institute.• Graduation show was showcased and presented the Apple Battersea Power Station Headquarters in London.

• Built the fundamental design elements of the upcoming sustainable water start-up. • Responsible for the UX, UI and 3D rendoring elements for the interactive website. Conducted user-testing with said prototypes. • Pitched and presented the market research, assessing the viability of the new FMCG product to the CEO and Chairman of the client’s company. • Developed an understanding of B2B, B2C, D2C sales and marketing strategies and competitor analysis.

• Chosen out of 400 applicants, I participated in a 4 week hybrid Augmented Reality programme, where we learnt the intricacies of Spark AR, Unity and how AR can facilitate productivity in daily lives.

• Executed visual redesign and prototyped for the company’s branding and presentations. • Conducted primary research at antique markets and conventions, developing my understanding of sales and communication skills. • Acted as the main point of contact and communication between art consultants and business owners.

• Led a team of 6 to structure the branding identity.• Executed research and implemented marketing promotions for campaigns, such as advert and posters and packaging. • Won the “Disney Creativity” prize at the North London Regional Young Enterprise Finals after presenting to a crowd of 500+.