Sophie Abrahamsson

Sophie Abrahamsson Email and Phone Number

Business Management Consultant: DTC, Whole Sale and Brand Marketing Strategy @ SRTX
New York, NY, US
Sophie Abrahamsson's Location
New York, New York, United States, United States
Sophie Abrahamsson's Contact Details

Sophie Abrahamsson personal email

n/a
About Sophie Abrahamsson

sophieabrahamsson.comI'm passionate about Go-To-Market, developing impactful brands and mentoring rising stars.I have over 15 years of international experience at the intersection of retail and technology.I am an international executive that has led digital marketing, e-commerce strategies, procurements and events for global retailers like the H&M group, & Other Stories, Nomination Italy and luxury hub LUISAVIAROMA. At Bambuser, a pioneering video commerce SaaS platform, I drove the company's early global expansion and GTM, securing partnerships with renowned brands like, Saks Fifth Avenue, QVC, Bloomingdale's and Shiseido - earning Bambuser the LVMH Innovation Award in 2021.I’ve been featured in Vogue Business, WWD, Fortune, Nikkei, Harpers Bazaar Korea among others, and I frequently speaks at major events including Viva Technology, AdTech Tokyo, eTail and Salesforce Connections.

Sophie Abrahamsson's Current Company Details
SRTX

Srtx

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Business Management Consultant: DTC, Whole Sale and Brand Marketing Strategy
New York, NY, US
Sophie Abrahamsson Work Experience Details
  • Srtx
    Business Management Consultant: Dtc, Whole Sale And Brand Marketing Strategy
    Srtx
    New York, Ny, Us
    View
  • Sophieabrahamsson.Com
    Strategic Marketing Executive
    Sophieabrahamsson.Com Oct 2024 - Present
    I'm an international marketing strategist and executive in the intersection of retail and technology, specializing in Go-To-Market, branding and commercial strategies. I'm passionate about female representation, developing impactful brands and mentoring rising stars
  • Self-Employed
    "Stepped Out, Back Soon!"
    Self-Employed Aug 2024 - Oct 2024
    Taking time to recharge.
  • Bambuser
    President Of Americas
    Bambuser Mar 2022 - Aug 2024
    Stockholm, Stockholm County, Se
    View
  • Bambuser
    Chief Commercial Officer
    Bambuser Aug 2019 - Mar 2022
    Stockholm, Stockholm County, Se
    Running Bambuser's commercial division for enterprise procurements & partnerships, marketing and coms. Official spokesperson.Responsible for the go-to market strategy and global sales/ revenue when launching live video shopping 2019, 2020 and 2021.
    View
  • Chief
    Member
    Chief Jun 2022 - Jun 2023
    New York, Ny, Us
    Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them. It is a private network built to drive more women into positions of power and keep them there.
    View
  • H&M Group
    Digital Strategy And Procurement At H&M Group
    H&M Group Nov 2017 - Jul 2019
    Stockholm, Stockholm, Se
    Business development position on group level and global tech procurements. Tech and fashion innovation project within my area of expertise (digital marketing & e-commerce): voice commerce, talent management, social media listening, project lead, business expert in performance marketing.
    View
  • H&M
    Global Affiliate Marketing Manager
    H&M May 2017 - Nov 2017
    Stockholm, Stockholm County, Se
    Set up and launch of the affiliate marketing channel, optimization of affiliate marketing programs and long-tail influencer marketing strategies in the transactional online markets for all segments. (Women's, men's, kids, home and beauty). Global strategy and budget responsibility providing support and coordination to local markets.
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  • & Other Stories
    Head Of Digital
    & Other Stories Nov 2015 - Apr 2017
    Stockholm, Se
    Set -up of digital traffic strategies: analysis, evaluation, action items & follow up.Procurement and roll out of affiliate program with global tracking ( business expert in performance marketing for the H&M group ) Implementing and contracting sub-affiliate networks, shopping platforms and editorial partners.Definition and set-up of influencer marketing strategies and best practices: execution of international eventsCustomer service email optimization and re-activation campaigns.
    View
  • Luisaviaroma.Com
    Affiliate & Partnerships Marketing Manager
    Luisaviaroma.Com Nov 2013 - Nov 2015
    Firenze, It
    Coordinating 8 marketing teams (US+UK, LatAm, Asia, Russia, France, Germany, Italy and Korea).Analysis and strategies in order to maximize revenue, identify opportunities, optimize campaigns and troubleshoot issuesBuild and manage strong client relationships globally.Implement initiatives that enhance affiliate productivity, create new growth opportunities and increase ROIStrategize, plan, execute and optimize email, social, mobile and display campaignsResponsible for ensuring compliance and brand safety
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  • Nomination Srl
    E-Commerce Manager
    Nomination Srl Oct 2011 - Nov 2013
    Sesto Fiorentino, Firenze, It
    Strategy outlining for e-commerce development and online marketing objectives.Grow and establish online flagship for brand , technical solution and project lead.Set processes in place to ensure excellent on-brand customer experience at each step from initial click through to website to timely delivery of product.
    View
  • Romano (Romanofirenze.Com)
    Online Store Responsible
    Romano (Romanofirenze.Com) Oct 2009 - May 2011

Sophie Abrahamsson Skills

E Commerce Online Marketing Social Media Marketing Online Advertising Seo Affiliate Marketing Digital Marketing Social Media Web Marketing Market Research Marketing Strategy Customer Service Public Relations Digital Strategy Wordpress Marketing Strategy Sem Market Analysis Marketing Online Advertising Management Blogging E Commerce Seo Translation E Commerce Optimization Simultaneous Interpretation Marketing Communications Social Networking Fashion Email Marketing Digital Media Search Engine Optimization Customer Relationship Management Procurement Project Management

Sophie Abrahamsson Education Details

  • Università Degli Studi Di Firenze
    Università Degli Studi Di Firenze
    Communication And Media Studies
  • International Baccalaureate
    International Baccalaureate
    Business And Management

Frequently Asked Questions about Sophie Abrahamsson

What company does Sophie Abrahamsson work for?

Sophie Abrahamsson works for Srtx

What is Sophie Abrahamsson's role at the current company?

Sophie Abrahamsson's current role is Business Management Consultant: DTC, Whole Sale and Brand Marketing Strategy.

What is Sophie Abrahamsson's email address?

Sophie Abrahamsson's email address is so****@****mail.it

What schools did Sophie Abrahamsson attend?

Sophie Abrahamsson attended Università Degli Studi Di Firenze, International Baccalaureate.

What are some of Sophie Abrahamsson's interests?

Sophie Abrahamsson has interest in Dancing (Boogie And Swing), Travel And Cooking, Literature And Writing, Fashion.

What skills is Sophie Abrahamsson known for?

Sophie Abrahamsson has skills like E Commerce, Online Marketing, Social Media Marketing, Online Advertising, Seo, Affiliate Marketing, Digital Marketing, Social Media, Web Marketing, Market Research, Marketing, Strategy.

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