Sophie Baker Email & Phone Number

Epsom, Surrey, Gb

London, Gb

London, Gb

London, Gb

Provided marketing leadership for the School's management and its marketing team.Developed and implemented marketing strategy and a plan for each course available.Helped to build brand awareness with the School's various audiences and improve student acquisition via the following activities:- Project managed new website design and build to improve user experience and SEO.- Managed digital marketing campaigns including Google Adwords, social media advertising, remarketing and affiliate website advertising.- Managed social media presence on Instagram, Facebook, Twitter and Linkedin.- Ran various events including student workshops, open days, thought leadership events and exhibitions.- Developed print advertisements in relevant media.- Provided sponsorship to relevant events and affiliated businesses.- Produced various collateral such as brochures, postcards and banners to support the sales team when attending career expos.Ensured all activities were within the agreed marketing budget and were fully compliant.Built up strong working relationships with all internal and external contacts.

London, Gb

Line managed 2 team members to assist in their development as well as providing marketing support and advice to the UK & EMEA branch network on a reactive and proactive basis. This mainly entailed the following:• Developed working relationships with the Divisional Managers to ascertain marketing priorities and develop and deliver high-quality, cost-effective marketing plans. • Provided face to face marketing support to the branch network, ensuring consistency and effective use of resources across the business.• Developed online and offline marketing collateral to support marketing campaigns and ongoing activities, including concept development, copywriting and design.• Worked closely with other members of the marketing team to ensure consistency of brand and message, and delivery of projects on time, in budget and to a high standard.• Identified new marketing opportunities and tools and implementing a programme of continuous innovation.

Gb

Provided marketing advice and support to Franchisees.•Visited Franchisees to implement marketing plans which incorporated targeting existing customers, customer retention, prospect marketing, brand awareness and point of sale.•Project managed two bi-monthly direct mail campaigns as well as seasonal client care campaigns. This involved working closely with the selected supplier/agency to agree artwork, oversee the print and despatch and ensured adherence to the agreed budget.•Project managed the signage installation program for the new brand repositioning. •Regularly updated the corporate website and Intranet using Microsoft SharePoint.• Managed the regular internal newsletter.• Liaised with the PR agency to secure both corporate and centre-specific press coverage. • Responsible for budget management.

Wellingborough, England, Gb

• Managed customer and media related enquiries.• Developed and distributed press materials including press releases, fact sheets and background information.• Re-designed virtual press office and kept site up-to-date.• Heavily involved in various PR campaigns.• Ensured directors and senior managers were kept abreast of coverage and competitor activity.• Acted as PR ambassador internally, liaised closely with internal clients.• Developed relationships with key journalists.

Ba Hons, Marketing

Education record