Scaling up Skills Workflow business in EMEA.Skills Workflow is an all-in-one, AI-powered work management software, from briefing to billing (incl. client briefing intake/budgeting & pricing; resource planning; project management; time/vacation & expense tracking; and billing). Our solution has extensive real-time reporting capabilities, integration of over 1,000 applications, infinite customizations, and automation to adapt to our clients' ways of working and not the other way around.Skills Workflow is trusted by the most prestigious companies in the world across ad & marketing agencies, production studios, consultancies, engineering, and law firms. Results are quantifiable: 80% faster client deliveries, 65% more profitable campaigns.If you want to hear more about how we can support your business, contact me on LinkedIn.

I specialize in guiding scale-ups in the Tech SaaS sectors. My expertise is building more sophisticated sales and marketing approaches to drive sustainable and profitable growth.

As a Board member, I work closely with Lydia Amoah, the visionary Founder and CEO of Backlight, to help shape Backlight's strategic vision, driving both financial growth and meaningful societal change.Backlight, a market research and marketing consultancy, has become an expert in cultural audience intelligence. Backlight leads groundbreaking initiatives like the Black Pound Report and the UK's first media planning tool created by a Black woman. Backlight's work empowers businesses to connect with the spending power of Black, Asian, and Multi-Ethnic audiences.

Led a 280+ talented and diverse quota-bearing sales team spanning across 40+ offices globally, responsible for the renewal and up-sell/cross-sell of LinkedIn $1.9B Ad Sales business. Client Solutions Managers’ main role is to help clients grow revenue and build brands by advising them how to plan, execute and optimise their media investments on LinkedIn.• Grew the Ad Sales business by 46% in 2 years and team by 137 FTE while entrenching diversity.• Increased sales FTEs productivity by 134% by standardising sales processes • Envisioned a new service model across Product, Marketing, and Insights Analytics contributing to reduce account churn.• Integrated newly acquired companies and facilitated the opening of new offices

Responsible for 110+ quota-bearing sales teams across 9 offices in Europe, the Middle East, Africa, and Latin America. Led the teams to grow LinkedIn Ad Sales business from $160M to $410M+ in 3 years despite the global pandemic. Responsible for the SMB, Enterprise, and Strategic Accounts sales channels.

Member of the Global Executive Management Committee.Leading x9 global functions: Revenue Operations, Data Science, IT Systems (CRM, MAS), Product Design, MarComms, Client Services, Corporate Strategy, Business Analytics and Talent Acquisition. For each function, responsible for planning & budgeting, resource prioritisation, process improvement, Board updates, talent management, firm wide project design and implementation.Managed a multi-million GBP £ budget with a team of 140 globally located staff (including a shared services centre in Hyderabad, India).Led the merger of 16 newly acquired SaaS-based market research companies: rebranding, corporate website design, new value proposition, product portfolio rationalisation & new pricing card, systems integration, new planning & reporting processes. Subsequently integrated 5 additional acquisitions.

Responsible for directing CEB commercial activities in the UK. This included the oversight of four main practices (HR, IT, Finance and Sales, Marketing & Communication), with a complex portfolio of 45 subscription-based SaaS programs. Led a team of 50+ Account Managers and Business Development Managers. The UK was the largest market in EMEA and declining. Together as a team, we turned the business around and doubled our revenues in three years through implementation of new go-to-market model and sales excellence programs to drive commercial rigour.

Co-founded the EMEA Key Account sales organisation overseeing a portfolio of 35 global corporations and 40 subscription-based SaaS programs.Created a new team identity, ways of working, client value proposition, and commercial models. Transformed a “maintain” business into a highly sustainable growth engine for the region: moved all clients under multi-year contracts, drove service excellence leading to consistent >90% GRR, worked with product team to launch custom offering to generate 20% increase in ARR.Acted as go-to-advisor for Chief Financial Officers and Corporate Heads of Strategy.

One of two principal European revenue generators. Co-led EMEA office recovery from 3 to 20 FTEs and created systematic approach to new business development. Founded EMEA CPG practice (Consumer Packaged Goods) including Procter & Gamble, Danone, Coca-Cola & Philips. Gained preferred supplier status at C-Suite level with ~80% repeat business.Created other lucrative practices productising emerging client needs into scalable offerings, e.g. “Innovation CoE” directing corporate funding, monetisation strategies & exit plans for multiple Information & Communication Technology ventures.

Financial auditing of local Small & Medium Enterprises (SMEs)Joint Venture management between Mexican and European SMEs

Financial auditing of local SMEs. Joint-Venture design with European counter-part. Commercial and Governmental fundraising. Business promotion activities to attract foreign investors.