Specialising in consulting across brand, social, influencer, and creative content strategy. A proven track record of 15 years working both in-house, heading up global teams, and consulting with founders, CEOs, CMOs and creative agencies across the world's top lifestyle, beauty and luxury brands including Charlotte Tilbury, L’Oréal, La Perla, 111SKIN, M.A.C Cosmetics, Coty and Hourglass Cosmetics.My unique experience of working both in-house and agency, encompasses working with not only well establish brands, but start-ups with an entrepreneurial spirit, where I deliver expertise across the whole creative, social and brand marketing spectrum. In house, I head up and lead teams to drive success, build revenue and provide strategic leadership. I also regularly take part in global roundtables on everything from NPD, D&I, branding and activations and have been featured in Vogue Business.Areas of Expertise:• 360 Brand Marketing• Social Media + Influencer Strategy• Creative Campaigns + Activations• Integrated Campaigns + Execution• High Impact Talent + Partnerships• Creative Content Direction• Brand + Founder T.O.VWhether you’re a brand or agency, get in touch with me directly to enquire about services: sophieblowfieldltd@gmail.com.Client Experience: Nails Inc, REN Skincare, Heist Studios, Evarae, Crabtree & Evelyn, The Braid Bar, Trinny London, ColorProof, Fresh Films, Beautonomy, Bouclème, Ogilvy (Dove), M.A.C Cosmetics, Beauty Pie, 20Ten, BYBI Beauty, Radley London, Wunderman Thompson, By Terry, The Body Shop, La Perla, L’Oréal (Urban Decay, Garnier, Kiehls), Lisa Eldridge, Birchbox, FCB Inferno (BMW, Asahi, TRESemme), ACNE, Quiet Storm (Google), Seen Group (FLANNELS), Cult LDN+NYC (Diesel, Sally Hansen USA), 111SKIN, Apple, Coty, Hourglass Cosmetics.

Consulting with the luxury cosmetics brand, to lead the global social and influencer marketing division by driving innovation, creative excellence and strategic leadership to build brand awareness, audience engagement and drive revenue for the cruelty free, luxury beauty brand.

Following a period of consultancy with Models Own, I was offered the role of Global Brand Marketing Director. Not being able to resist the challenge, I dived in with a main objective being to steer the company through a major re-brand with a firm focus on creating and defining an entirely new brand identity across the business, globally. With its strong heritage in nails, my goal was to ensure Models Own were disruptive trend leaders in global masstige beauty. With relentless focus, I hired new team members, creative talent and agencies to ensure the new brand, communications strategy and visual identity I created was developed, maintained and implemented across all touch-points of the business as swiftly and effectively as possible to drive maximum results.•Reporting directly to the CEO, I led the social, PR, marketing, digital communication and creative design teams across all global (UK, USA, EMEA, AUS) communications, retail spaces, new store openings, online and NPD.• Drove the global marketing, brand and social media strategy, to ensure strong strategic thinking and brand building with new and existing retailers. • Ideated and creatively directed all shoots and beauty campaigns in a platform agnostic way, applying integrated creative campaigns across print and digital. • Worked in partnership with NPD to create all new collection launches as well as driving product excellence, creativity and innovation across all product categories.• Ideated new collection stories and acted as the final sign off on all NPD product design.• Led the copywriting across all touch-points: NPD, Online, Store POS and global digital retail content.• Oversaw the re-launch of the new e-commerce platform with external agencies.• Led the UK & global retail store re-design projects, ensuring the new store concepts were in line with the new visual identity.

With over 8 years of global experience in fashion and beauty head office, I founded my own consultancy, specialising in Social Media, Brand Strategy, PR and Influencer management. I’ve work with a range of brands and digital agencies having previously headed up Marketing and Social Media strategy for brands including The White Company, Soap & Glory, Stella & Dot, Glossybox and Charlotte Tilbury. Now working as a consultant my services range from social media strategy and management, digital content strategy, beauty brand launches, PR, video content and copywriting. Some of my recents clients and projects include: Trinny London (video content & beauty brand launch), Evarae Swimwear (launch events, digital strategy, influencer management) Nails Inc (Social Media Strategy and LFW content strategy), REN Skincare (Social Media strategy and new launch campaigns), Ballymore (Developed and managed the overall digital strategy for the Ballymore social and digital platforms, which included Embassy Gardens, Wardian London and London City Island).Areas of expertise:• Social Media Campaign Ideation & Concepts• Full service Social Media Management - with a 360 global approach to sourcing and planning the daily management of brand's social channels and video content, to ensure an increase in following and ROI. • Brand Analysis & Marketing Strategy• Brand Identity & Re-Branding• PR & Influencer Management Strategy • Multi-channel, integrated marketing campaigns• Creative Direction - beauty tutorials, styling, events, video, brand campaigns• Copywriting Clients: REN Skincare, Ballymore, Crabtree & Evelyn, ColorProof, Nails Inc, Heist Studios, Estella Bartlett, Superdrug, Evarae, Trinny London, Fresh Films, AXE, The Braid Bar and Models Own.Website: www.sophieblowfield.com.

Led the Social & Digital strategy for the UK's No.1 beauty box subscription service:•Created and developed a 360 Digital, PR & Social Strategy for GLOSSYBOX and all beauty and fashion brands we partnered with including La Mer, NARS, John Frieda, Givenchy, YSL, OPI and Clarins.•Social Strategy across all channels (Facebook, Instagram, Twitter, Snapchat, Pinterest) to increase brand awareness, grow beauty authority and gain maximum followers.•Led the digital video content strategy from storyboarding, conceptualising to directing and filming (in house/studio) team videos and beauty tutorials. I created and commissioned the GLOSSYBOX 'How It Works' animated video, which received over 30k views within 2 weeks and global buy-in. It was then rolled out to all territories, which resulted in an uplift in subscribers globally.•Influencer & PR Strategy development and implementation.•Copywriting across all digital & social touch-points.•Lead the Social Customer Care Team & Customer Love Management Strategy.•360 Community management strategy - crisis management, maintaining high response rate. •Liaising globally with teams in Berlin, New York and Paris on major digital enterprises. •Managing a social team overseeing day to day social strategy and community management.•Managing digital, PR and creative agency relationships to ensure delivery of all digital services, in line with our strategy.

Working directly with founder Charlotte Tilbury as part of the founding team; I created and managed the global social and digital content strategy that turned into a market-leading social presence for the worlds number one makeup artist. I achieved record-breaking organic followership & influence for Charlotte, with a strategy that covered both personal and brand aspects, that saw Instagram soar to 1 million followers. Travelling globally with Charlotte, I was covering and capturing all aspects of the brand from global fashion weeks and awards season to global brand launches and retail events. These were then pushed out and promoted on all social channels, increasing global brand awareness and supporting core business goals. Globally, I oversaw all social media strategy, creation and content for the UK, US, Canada & Australian markets.Key Achievements • I organically grew the Charlotte Tilbury social media channels; Instagram following (+407%) to 752k followers globally, Twitter from 15k to 78k (+420%) in under a year. Facebook following from 27k Likes to 132k (+388%).• Digital US launch strategy with #MakeUpYourDestiny social media campaign + events.• Developed the global social media strategy to support all Charlotte Tilbury NPD launches, PR events, new store openings (globally), whilst incorporating other big social events for Charlotte such as Fashion weeks and awards seasons.• Presented and supplied tailored digital strategies to global retailers including Net-a-porter, Harrods, Harvey Nichols, Fenwicks, Bergdorf Goodman, Nordstrom & John Lewis.• Created social & content strategies for each season at the global fashion weeks capturing Charlotte’s behind the scenes moments and makeup live from fashion week. My photography of beauty, makeup and models from Kendall Jenner to Kate Moss have been published in Vogue.com, American Vogue, Tatler & Porter magazine. Shows I’ve worked on included Tom Ford, Donna Karan, Matthew Williamson, Edun and Rachel Zoe.

Working directly with founder Marcia Kilgore, I was primarily responsible for Soap & Glory's global social media strategy and international blogger outreach (UK, USA, Canada, Germany & Asia). This included day-to-day management on Facebook (1,000,000 global 'Likes'),Twitter, Instagram, Vine, Pinterest, Youtube, Google + and other platforms where we have presence. As part of a small but very dynamic digital marketing team, I also worked on digital content, global product launches, creative concepts and brand projects cross-functionally. Key Achievements:• I more than doubled Soap & Glory's Facebook following on the global page (+400%) with 1,000,000 followers globally and grown Twitter (+65%) to nearly 35,000 followers in under 9 months. Furthermore, I grew the Instagram following from 6,000 to 36,000 (+383%).•Developing social media and integrated marketing campaigns aligned with core business goals. • Presenting digital strategies to our global partners and suppliers.• Developing the community strategy and social media promotional calendar to create smart, strategic content that supports our global brand and marketing objectives. • Creating social media management standards, policies and rules of engagement. • Management of our digital assistant across multiple projects.• Reaching out to our top bloggers and brand advocates on a day-to-day basis to ensure we maintain loyalty and maximum reach across all social platforms. • Educating internal teams on key findings and industry trends.• M.O.M reporting and analysis across all social media platforms.• Managing global Facebook Advertising. • Competitor benchmarking and research into current and future digital, social and beauty trends.

Liaising daily with teams in New York, California and Germany I was responsible for Stella & Dot UK Consumer Marketing, with a particular focus on managing the e-mail marketing and social media campaigns and strategy, whilst also managing the consumer facing website. I launched Stella & Dot UK's YouTube and Pinterest and injected life into all of the other social media channels giving them daily focus and engagement. I also worked on our brand strategy and launch for our collaboration with Alice Temperley 'Alice by Temperley' for Stella & Dot.• Managing and creating the Stella & Dot UK Social Media Activity and ongoing strategy (Twitter, Facebook, Instagram, Pinterest,YouTube, Blog) • Consumer Marketing E-mail strategy- from content & deployment to results analysis.• Managing the consumer facing website- homepage, boutiques management and seasonal strategy.• Video and Content creation: Created storyboards and concepts for our charity partnership video with Action for Children. • Managing the production of UK and DE print materials (Look Books, insert cards).• PR- Weekly PR updates, managing online press, press releases, PR events, managing gifting to celebrities, magazine shoots and styling.

Managing and creating all online brand content (Features, e-mail campaigns, buying guides, online Look books and editorials, social media and weekly trade reporting) this included creating and sourcing content, writing, editing and managing projects to ensure that the best brand experience is delivered online. Key responsibilities:• Responsible for proof-reading and copy writing all digital communications (landing pages, homepages, e-mails)• Creating and maintaining inspirational editorial content • Analysing weekly E-mail results (KPIs) and further improving e-mail strategy based on these results.• Producing the weekly e-mail marketing trade reporting for board of Directors.• Main point of contact for Marketing and E-commerce social media and blog areas. • Managed and employed brand specific SEO to make content more searchable.

Key Achievement: Created, launched and managed The White Company’s first ever online fashion and home features section ‘Be Inspired’ in the autumn of 2011. • Developed and implemeted an editorial plan which become our guide across the website for Brand Content.• Developed The White Company Social Media strategy and built The White Company Facebook page ready for launch in 2012.• Successfully re-defined the brand guidelines, tone of voice guidelines and founder representation online.• Managed SEO across the website (landing pages, product pages) and point of contact for our SEO and PPC agency and actively worked to improve our strategy.• Working alongside IT, played a pivotal role in the process of launching the ‘Content Project’ (Inspirational editorial features online, shop the collection, advanced browsing, online magazines, The White Company blog, product reviews and social sharing)• Launched online look books- working with B&M teams to select future key trend predictions for the campaigns ahead with a focus on our online specific customer.• Bringing together Buying & Merchandising teams I managed the launch, process and implementation of the companies first ever ‘Shop the Look’ functionality and the companies first ever ‘In the Press’ section.• Collected and analysed Customer feedback and worked to actively improve the customer experience through implementing changes based on Focus groups and surveys

• Conceptualising, managing and executing all email campaigns.• Developed and managed sign-off process for all emails, including creative content, product content and functionality.• Worked with the Marketing Director on brand position, brand communication and ensuring there implementation across all channels.• Regular checking of stock status; liaising with buyers and merchandisers.• Managed all email reporting of sales and KPIs; including ongoing competitive reporting and email activity.• Kept the team aware of advancements in social media and explored all social media opportunities.• Responsible for Online Marketing budget- Invoices and accruals.• Maintained relevant and inspirational information sources of competitor activity and consumer trends, including emails, multi-channel editorial inspiration, web offers, mailings and shop frontage.• In-store and online data capture and strategy

• Assisted Junior Style Editor on the weekly 'Steal their Style' segment. This involved sourcing fashion imagery whilst keeping within a certain budget and being conscious of price points.• Assistant to Now Magazine Style Editor and Fashion Stylist on the ‘Sex and The City Movie’ photo shoot. • Liaised with fashion houses to order samples from their look books.• Assistant on Celebrity Style shoots• Dressing Mannequins and styling outfits for trend predictions and shoots.

•Assisted designers on magazine layouts•Attended weekly staff meetings•Brainstormed on weekly magazine content•General Artworking