Sophie Brendel Email and Phone Number
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I'm a strategist, CMO, MD and Board advisor who thrives on leading transformational change for organisations ranging from the V&A to the BBC.I founded Sophie Brendel Consulting in autumn 2024, a strategic consultancy for arts, culture, heritage and conservation. We help positive impact brands and organisations define what they stand for, who they are for, and how to leave a lasting impact, by developing ambitious strategies that build profile, welcome new audiences, grow income and drive digital transformation.I like to think that we act as your strategic think partners and your on-call CMO, to help you transform your focus and achieve sustainable growth.I am also the Managing Director of Thornfalcon Winery & Press, a new 40-acre farm, vineyard, hospitality experience and film location in a magical corner of Somerset. We create artfully crafted experiences and escapes, and naturally inventive, vibrant flavours, pressed fresh from the land, by hand. Prior to these two new businesses, I was the Director of Audiences, Commercial & Digital at the V&A- the family of museums dedicated to the power of creativity. This leadership role was at the nexus of the V&A’s strategy, responsible for leading the V&A’s ambitious brand, audience, digital and commercial transformation over a seven year period - during which the V&A hit record visitor numbers, weathered the pandemic, and rapidly transformed into a museum group with six museums each designed for dedicated audiences.
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FounderSophie Brendel Consulting Sep 2024 - PresentSophie Brendel Consulting is a strategic consultancy for arts, culture, media and heritage. We help positive impact brands and organisations define what they stand for, who they are for, and how to leave a lasting impact, by developing ambitious strategies that build profile, welcome new audiences, grow income and drive digital transformation.Rooted in creativity, curiosity, collaboration and integrity, Sophie Brendel & collaborators bring deep-rooted and proven expertise to act as your strategic think partners, on-call CMO, and help you to transform your focus and achieve sustainable growth.Founder Sophie Brendel is a leading strategist who specialises in transformational change, at organisations ranging from Thomson Reuters and the BBC to the V&A, with an expert network to draw on.Sophie specialises in helping the companies she works with define their purpose, narrative, brand, audience, digital and commercial strategies, and to launch high profile initiatives. Most recently as Director of Audiences, Commercial & Digital at the V&A – the family of museums dedicated to the power of creativity - Sophie transformed the V&A’s approach over a seven year period, working at the nexus of organisational strategy as the V&A hit record visitor numbers, weathered the pandemic, and rapidly transformed into a museum group with six museums each designed for dedicated audiences.
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Board TrusteeBristol Old Vic Mar 2023 - PresentBristol, Bristol, Gb
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Managing DirectorThornfalcon Winery & Press Jul 2024 - PresentThornfalcon Winery & Press is a 40-acre farm and vineyard in a magical corner of Somerset. We create artfully crafted experiences and escapes, and naturally inventive, vibrant flavours, pressed fresh from the land, by hand.As MD, I oversee the development and growth of the business across all areas - from overseeing building work and farm conversion and diversification, to hospitality and accommodation, events, experiences, sales, marketing and business development. -
Communications Advisory Panel MemberQuentin Blake Centre For Illustration Oct 2022 - PresentLondon, Gb -
Advisory Board MemberWoolwich Contemporary Print Fair Sep 2018 - PresentLondon, London, Gb -
Director Of Audiences, Commercial & DigitalVictoria And Albert Museum Jan 2021 - Aug 2024London, GbI led the V&A's Audiences, Commercial and Digital division - bringing together the V&A’s brand and reputation, audience engagement, visitor experience, and revenue-driving activities, online and in person. Departments include Brand, Marketing & insights, Communications, Digital, CRM & data, Retail, eCommerce/ Omnichannel, Brand Licensing & Business Development, F&B and the V&A's visitor experience teams. -
Director Of Audiences, V&AVictoria And Albert Museum Feb 2019 - Jan 2021London, GbLed the V&A's Audiences division, representing the many ways the V&A targets, reaches and engages with its audiences across the V&A's family of sites. Areas include brand, marketing, communications, CRM/ data and front of house/ visitor experience teams.
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Director Of Marketing And CommunicationsVictoria And Albert Museum Oct 2016 - Jan 2019London, GbLed marketing, press, public relations and brand activity for the V&A in the UK and internationally, taking strategic Museum-wide leadership of external communications across all V&A audiences, stakeholders, visitors and consumers.Alongside its permanent collections and major exhibitions, significant recent developments saw the V&A transform its building in South Kensington, with the opening of a new Exhibition Road Quarter entrance, gallery and courtyard. The V&A is also making its unparalleled collections of art and design more accessible through projects in Shenzhen, China; V&A Dundee (opening Sept 2018); and the developing V&A East project in the Queen Elizabeth Olympic Park in East London.
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Head Of Digital CommunicationsBbc Feb 2012 - Oct 2016London, England, GbHead of Digital Communications, BBC Role incorporates BBC Digital, Technology & Innovation, BBC Make it Digital and the BBC micro:bitI was responsible for the communications strategy, and all media relations and publicity for the BBC’s digital, technology and innovation services, and the BBC’s Make it Digital and micro:bit initiatives. I also lead digital engagement and BBC’s corporate websites, managing an award-winning team of 13. Responsibilities included:• Communications & PR strategy and reputation management for BBC’s digital, technology, engineering and innovation services• All comms & PR for the BBC’s Make it Digital and micro:bit initiatives, across 50+ partners incl Microsoft, Samsung, Barclays & ARM• High profile integrated digital campaigns for services such as the digital Olympics, BBC iPlayer, the shift to mobile & emerging technologies• Positioning digital as part of the BBC’s wider narrative, & BBC’s digital reputation management, executive counsel and issues handling.• Digital engagement and social media across BBC communications, acting as an in-house consultancy on all aspects of digital.• The BBC’s corporate web team, blog and Twitter accounts.• Industry speaker, and judge for awards including European Digital Communications Awards, and Digital Impact Awards -
Head Of Digital EngagementBbc Mar 2010 - Feb 2012London, England, GbLed the introduction of digital engagement and social media across BBC Communications & Marketing, & reinvented the BBC’s corporate web presence.Key achievements included:• New social media strategy across BBC, leading all digital activity.• Executed high-profile campaigns that built buzz, drove reach and increased two-way engagement for key BBC brands including iPlayer, Proms, BBC News, & BBC apps.• Led reactive issues and crisis communications handling online. • Reinvented the BBC’s corporate web presence. Award-winning corporate portal About the BBC, comprising 50 websites, launched in Dec 2011 on time and in budget, with integrated social media and multimedia content. • Led digital culture change and trained 350 BBC communications & marketing staff in social media, issues & crisis handling.• Regular international keynote speaker, panelist & awards judge.• Voted top 5 in PR Week PowerBook’s most influential digital PR list 2011.
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Head Of Strategic CommunicationsBbc Mar 2009 - Mar 2010London, England, Gb
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Pr Director - EditorialThomson Reuters Apr 2008 - Feb 2009Toronto, On, Ca -
Head Of Pr- Editorial & MediaThomson Reuters Dec 2006 - Apr 2008Toronto, On, Ca
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Marketing Manager, Media, The AmericasThomson Reuters Sep 2004 - Nov 2006Toronto, On, Ca
Sophie Brendel Skills
Sophie Brendel Education Details
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The University Of EdinburghEnglish Literature
Frequently Asked Questions about Sophie Brendel
What company does Sophie Brendel work for?
Sophie Brendel works for Bristol Old Vic
What is Sophie Brendel's role at the current company?
Sophie Brendel's current role is Strategy I Brand I Audience I Commercial I Impact.
What is Sophie Brendel's email address?
Sophie Brendel's email address is so****@****ail.com
What is Sophie Brendel's direct phone number?
Sophie Brendel's direct phone number is +4487001*****
What schools did Sophie Brendel attend?
Sophie Brendel attended The University Of Edinburgh.
What skills is Sophie Brendel known for?
Sophie Brendel has skills like Strategic Communications, Social Media, Digital Marketing, Digital Media, Public Relations, Editorial, Content Strategy, Marketing Communications, New Media, Media Relations, Marketing, Digital Strategy.
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