At Hooey we partner with brands who are looking for results from their creative. We run a lean agency model, offering clients 'proper' processes and super talented people, but in a more agile and accessible away. And we love to bring a bit of joy to the process, too. As Co-Founder and Creative Director, I strive to get under the skin of my clients' goals and then assemble the right team to form a solution – whether that's marketing strategy, brand, or digital. My focus for 2024 is in building relationships with clients that we can support in the years to come, helping them establish, change or grow for the future!

We create exceptional customer experiences for our clients in the Charity and FS spaces. For my team of art directors, copywriters, designers and artworkers, that means we aim to inspire people, engage them and ultimately change their behaviour for the good. We do this through original ideas, beautiful creative and compelling copy (that's underpinned by behavioural science). As well as continuously striving for better work for clients, I lead on the Signal brand and have been a key part of the shift in strategy. I aim to constantly challenge my team to keep learning and adapting, especially in the fast-moving digital space. I believe there's always space to improve what we do – and importantly – how we do things.I'm a member of the DTAG Global Leadership Team, helping shape the growth strategy of the overall DTAG enterprise.

I joined Signal as an ACD, but due to organisational changes I was quickly acting as CD. In my time in this position, I focused on leading the Creative team in the pursuit of doing better work, through an emphasis on big ideas and with a keen eye on making the working process seamless. Working with charities like BHF, Barnardo's, Oxfam and Brooke on some really exciting integrated campaigns dug in to my love of storytelling. And my passion for creating simplicity in the complex helped shape experiences within the FS sector.

I co-founded and ran this creative collective as a place for creative kicks. We delivered brand and digital projects for start-ups, and thoroughly enjoyed every minute helping founders bring their businesses to life.

Working closely with an ace team of developers, copywriters and strategists as an art director and designer, on integrated campaigns for a host of global corps (Johnson & Johnson, Accenture). I cut my teeth on some serious digital work, and found a new love in UX and digital design. Regardless of client, budget or platform, I was always fastidious on the quality of creative work – whatever the brand constraints or budget limits. I lead a team of creatives for the first time in my career, and this reaffirmed my desire for a role as a Creative Director.

I joined as a keen-bean midweight creative designer, hungry for a promotion to Senior (I waited a year!). I worked as collaboratively as possible with an expert bunch of strategists, creatives and PMs, making work we could be proud of in a sector that was under-delivering. I created plenty of brand and print design, but also hugely upskilled in the digital space in this time. Plus I and had my first foray back into the world of film, creating storyboards that helped tell complex stories in a beautifully clear way.

Hungry for brand work and an agency that valued ideas above all else, I landed a Middleweight Creative role at the boutique agency Q+H London, who specialise in brand development, advertising, brand activation & packaging projects. With an emphasis on creativity without boundaries, I hugely enjoyed working here to deliver beautifully crafted work. Brands included large FMCGs (Nestlé, Beko, Leisure, Hightown Homes, Pizza Hut) to quirky start-ups (BaxterStorey, Amelie boutique, Kind2Skin).

Fresh from travelling and full of ideas, I joined Angels to get stuck in to some new challenges in the travel and retail sectors. Largely point of sale and advertising, it opened up a new appreciation for how much trouble agencies go to for their clients, and the value of an idea in every single piece.

For my first foray into London, I joined a publishing house working in their Marketing & Events team. It was the first time I'd seen what a 500-strong company operated like, and it was structure that allowed me to develop my skills at a fast pace, under the wing of talented Senior Designers, Editorial Designers, and a Head of. I received a nomination for Designer of the Year, and I mentored a junior designer for the first time.