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Commerce and marketing leader with strong commercial acumen and business leadership experience and proven track record in creating and implementing transformative business strategies to unlock growth. Established commercial and P&L leadership, board and senior leadership roles in the corporate and independent sector in both UK and USA. Core skills of integrated marketing strategy, commerce and eCommerce marketing with depth of experience in CPG and retail. Strong gravitas, exceptional communication skills and ability to run and navigate complex and multi-faceted organisations. Demonstrable track record in building and protecting strong cultures, mentorship and leading DE&I strategies to increase staff diversity.
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ChairMurphycobbUnited Kingdom
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ChairOmne Agency Nov 2024 - PresentUnited Kingdom -
Advisory Board MemberAnthropy Uk Feb 2024 - PresentUnited Kingdom -
ChairCoffee & Tv Feb 2024 - PresentUnited Kingdom -
Global CeoOmnicom Commerce Group Apr 2018 - Jul 2023Usa & UkAs part of Omnicom's executive management team, I pioneered a new commerce strategy and founded & led Omnicom Commerce Group - a network of 6 agencies specialising in consultancy, creativity and conversion in both digital and physical retail for both retailers and brands. Led Omnicom’s eCommerce strategy in partnership with media to create market leading eCommerce and retail media solutions. Created new commerce data strategy and architected OMNI Commerce, an ecosystem of technology, data and tools to optimise investment and automate efficiencies. Proud to have sponsored pro-active DE&I strategies to increase staff diversity as well as being an active member of Omniwomen, promoting female leadership within the Group and leading a global commercial training initiative. -
ChairHaygarth May 1999 - Dec 2017London, United KingdomHaygarth is a creative agency specialising in brand, shopper and retail marketing. I was Managing Director from 2002, CEO from 2008 and Chair from 2015 - driving sustained double digit revenue and profit growth, undertaking an MBO and leading Haygarth's sale to Omnicom in 2014. Worked in partnership with a great leadership team, was actively involved with new business and engaged with key clients over the years including L'Oreal, Disney, Signet, Dairy Crest and Majestic Wine. Haygarth was twice been Marketing Agency of the Year as well as Campaign's Brand Experience Agency of the Year. I was proud to nurture and protect Haygarth's strong culture and during my tenure it appeared in The Sunday Times Best Small Companies Top 100 for 10 consecutive years. -
Chief Executive OfficerRapp Jun 2015 - Dec 2016London, United KingdomI oversaw the core RAPP agency as well as retail agency Haygarth and technology business Code and sat on the global board. I was appointed in June 2015 to help drive and ignite RAPP's future strategy focusing on its expertise in first party data to drive customer value through the balance of 'precision and empathy'. I built an outstanding senior management team with whom I worked closely to oversee the agency's revenue growth. I forged increased collaboration and opportunity with our Omnicom sister agencies and actively worked on clients including L'Oreal and Signet. During my tenure we revised the agency's proposition and created new cultural values to encourage an energetic and inclusive environment for all our team to thrive. -
Global Marketing & Corporate CommunicationsSeagram´S 1993 - 1999I worked in Global Marketing on brands such as Chivas Regal and The Glenlivet on an international basis - creating campaigns and working with local markets to achieve local flexibility and implementation. My first role was in Corporate Communications, working on iconic brands such as Martell Cognac and Mumm Champagne and also overseeing UK PR activity for Tropicana. -
Account ManagerRichard Mulcaster & Associates 1990 - 1993Specialising in spirits and wine communications I worked on key accounts managing media relations and events for clients including Whitbread, Wines of South Africa, Maker's Mark Bourbon and Stolichnaya Vodka.
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Account ExecShandwick 1988 - 1990A perfect learning ground working on fmcg clients including Nestle and Hovis.
Sophie Daranyi Skills
Frequently Asked Questions about Sophie Daranyi
What company does Sophie Daranyi work for?
Sophie Daranyi works for Murphycobb
What is Sophie Daranyi's role at the current company?
Sophie Daranyi's current role is Chair.
What is Sophie Daranyi's email address?
Sophie Daranyi's email address is so****@****h.co.uk
What is Sophie Daranyi's direct phone number?
Sophie Daranyi's direct phone number is +44 20 8971*****
What skills is Sophie Daranyi known for?
Sophie Daranyi has skills like Integrated Marketing, Marketing Communications, Digital Marketing, Marketing, Digital Strategy, Marketing Strategy, Direct Marketing, Corporate Communications, Relationship Marketing, Advertising, Online Advertising, Brand Development.
Who are Sophie Daranyi's colleagues?
Sophie Daranyi's colleagues are Mónica Lombardo Sherrill, Tanguy Dairaine, Cath Cimei, Najla Rizk, Sandra Petsaridis, Howard Pearce, Tim Speidel.
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