I write poetry for mental health and wellbeing. Currently I have published three books - 'The Little Book of Recovery', 'The Little Book of Mindfulness' and 'The Little Book of Confidence'.Linktree: https://linktr.ee/sofiaapoetry

Tambo is a global Marketplace Services Platform that helps brands grow their sales on Amazon.PERSONAL SUCCESSES> Beauty Client - doubled monthly ads sales on Amazon within 6 months> Beauty Client - drove 131% YoY difference in ad sales before month end>Health Client - doubled monthly ad sales on Amazon within 3 months of managing the account>Health Client - drove 40% YoY growth in ad sales, achieved best sales via ads consecutively from Jan to March in 2023, taking the company to its first 100k+ plus monthMy role is managing day-to-day operations for multiple high-profile clients on primarily the Amazon marketplace, analysing account performance and market behaviours to identify opportunities, optimise and grow accounts.

- Developing an appropriate channel strategy for each marketing campaign or execution, based on the product, consumer and creative concepts ensuring presence throughout every stage of the process- Overseeing the planning and execution of media- Managing the planning and execution of all email marketing if required as part of campaign execution- Developing strategies to help the growth of our clients’ social media presence, specifically looking at the use of targeted media- Managing the measurement and reporting of our clients’ marketing campaigns, assessing these against unique campaign goals. - Brainstorming new and creative growth strategies for our clients across all digital channels, presenting these for their consideration

After seeing a gap within SME’s who needed help with marketing support, I started my own company. I gained valuable business knowledge and experience throughout this process.- Consulted and educated various companies on digital marketing activities and strategies- Negotiated and partnered with businesses and agencies in order to provide top quality digital services- Delivered services inclusive of but not limited to: Graphic Design, Copywriting, Marketing Strategy, Email Marketing, Content Planning, Reporting, Social Media Management

SUCCESSES> Managing a team of paid media experts, we drove over £20m in paid social sales alone for the UK’s biggest sports retailerManaging the social and paid media teams, my role comprised of the following responsibilities:- Managing and allocating campaign budgets- Media planning and buying- Managing and monitoring paid media campaigns- Working to and setting brand/campaign objectives and KPIs- Working on marketing strategy and planning to ensure the highest return for clients- Reporting on paid and organic marketing channels- Building social and paid media strategies for a variety of campaigns

Working as Marketing Manager for Air Marketing Group, my role comprised of the following:- Creating full marketing strategies for the business, across all organic and paid channels- Working closely with external agencies across various marketing channels- Reporting to the Managing Director; building reports for all marketing activity- Developing plans and attending business expos and events- Working on strategies across the following: SEO, PPC, Social Media, Events, Content Marketing, Inbound Marketing

During my time at South West Comms, I built and implemented a new inbound strategy for lead generation, delivering new leads via various elements of a marketing funnel.- Advised and communicated with board of directors on marketing strategy, including B2B lead generation, email marketing, SEO- Corresponded with external PPC agency to monitor PPC activity, including keyword research, benchmarking to ensure quality paid media leads- Increased website traffic via blogging and lead generation activity- Worked closely with sales team to implement quality inbound content across case studies, email marketing and website content- Revamped and improved several elements of the website and outbound activity increasing click through rates and bounce rate

- Email marketing- Content creation- Social Media campaigns- Contributing and developing marketing plans for both UK and Ireland offices- Allocating and monitoring inbound leads- Using InDesign and PhotoShop- Supporting and assisting with brand and marketing plans across both B2C and B2B channels

Acting as representation for all Business Management Final Year Undergraduates, I would attend several types of meetings to liaise with both Staff and other Students to ensure the student voice was heard. I was the point of contact for any students that had any queries/issues relating to Business and Management Courses.At the end of the academic year, I won an award for Course Representative of the Year for the Management School.

Working within the student union dealing with student queries and helping students search for job positions internally and externally. Creating newsletters and article write ups as well as promoting events within the University. Ran focus groups for other students through seminars to advise them on different aspects of employment as well as the role of UMAX.

Acting as part of the marketing team to cover music events across Exeter, assisting with promotions and communications for each event, from poster/leaflet design to social media and online advertising.

Work Experience PlacementAssisting with Leadership programmes and workshops for businesses run by the Learning Centre at the School of Management. Position includes maintaining delegate databases, updating social networking feeds, attending and assisting with events and workshops, writing press releases, creating flyers and e newsletters.