Sophie Phillips Email & Phone Number

Chantilly, Virginia, Us

Shape and drive the vision, direction and management of the Parsons brand and narrative through strategic and thoughtful leadership. Lead the development and implementation of the company’s brand story and visual identity. Champion brand standards and governance, as well as internal and external brand building. Responsible for leading the charge in crafting, elevating, and safeguarding Parsons’ brand image, perception, promise and brand experience. Elevate storytelling across all mediums and through all asset types. Lead a diverse creative team in developing, managing and refreshing all brand assets including messaging and content, video and motion graphics, identity tools and guidelines. Serve as a brand counselor both internally and externally, and responsible for internal brand-building events.

Chantilly, Virginia, Us

Lead the Creative Services team in the development of creative solutions, from concept to completion, that refine and advance brand strategy for internal and external clients. Generate powerful visual concepts through a process rich in research, collaboration and iteration. Develop mood boards, comps and rationale for presentation to cross-functional teams, executive leadership, and clients. Decipher and prioritize complex challenges while delineating actionable items to designers, photographers, producers, and copywriters. Provide creative direction to team while steering a positive and productive path by encouraging group discussion and the pursuit of that which inspires. Articulate concepts with knowledge and confidence when presenting to internal and external partners. High points: Leading the global creative team to transform the brand story both in voice and visuals as the company moves into tech sector • Fulfilled remaining 85% of revenue quota with five months left in the fiscal year at take-over • Instituted a creative process and workflow to inspire and optimize team executables • Evaluated existing strategy and formulated creative direction to maximize and extend department’s global reach • Driving force in legacy brand overhaul to more current and fresh identity building on company brand equity • Revitalized the team’s perception within the company by rebuilding key relationships while delivering high-quality products.

Los Angeles, Ca, Us

Responsible for providing leadership in the development of the overall quality and look and feel of the work produced by the creative team as well as oversee all creative projects from concept to completion and translate marketing objectives into creative strategies and communications. High points: Proposed and formed CAA’s Creative Services department and grew the team to service the company on a global scale saving a minimum of $1M a year by keeping projects in-house • Created and produced high impact, results-driven marketing solutions while reducing costs • Provided strategic planning, concept development, design, copywriting, photography, and production for all types of projects: collateral, corporate identity / branding, advertising, promotions, print and multimedia • Lead contributor to the redesign of CAA’s corporate brand strategy and methodologies • Provided online and print communication strategy, and led the production of printed materials, such as newsletters, one-sheets, training material, promotional brochures to effectively communicate the company’s initiatives and services • Produced and managed the overall look and feel including production of all visual collateral of the company’s annual themed retreats for over 1000 top-level executives.