Sophie Greff Email and Phone Number
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Marketing and digital communication senior executive in the luxury sector, specializing in strategy, development and animation of international brands. Multi-sector luxury expertise, dual brand / packaging skills and particular interest in sustainable and digital transformation as well as in customer knowledge.I believe in a new, meaningful luxury that combines authenticity, technology and ecology while conveying dreams and emotions. Driven by a passion for creativity of designers, excellence of craftsmanship and ability of luxury to capture the spirits of the times. I like to increase desirability and profitability of brands by helping them to reinvent themselves in a sustainable way. Marketing skills - Strategic marketing: positioning, offer, development axes, BtoC, BtoB- Brand platform: identity, mission, values, style, tone of voice, content, storytelling- Sustainability: vision, CSR, white paper, eco-design- Innovation and product / packaging development - Digital communication (website, social medias, emailing, activation, engagement), media, PR - Operational marketing and events- Business development, partnerships, Commercial Excellence- Retail: store concept, merchandising, network animation, e-commerce- Omnichannel customer experience: smart data, insights, segmentation, CRM- Management of multicultural and multidisciplinary teams, local or remote - Transformation, repositioning, change management, transversal projects - Europe, US, Asia Premium Luxury sector Perfumes Cosmetics Champagne Spirits Watches Jewellery Home FashionBrand collaborationApple, Armani, Baccarat, Bulgari, Cartier, Chanel, Chopard, Christian Dior, Clarins, Coty, Degrenne, Diageo, Dom Pérignon, Guerlain, Estée Lauder, Hennessy, Hermes, Kenzo, Krug, Lacoste, Lalique, Lanvin, Louis Vuitton, L'Occitane, L'Oréal, Moët & Chandon, Patou, Perrier-Jouët, Puig, Rémy Cointreau, Saint-louis, Sonia Rykiel, Veuve Clicquot, Roederer, Ruinart, Shiseido, Van Cleef & Arpels, Yves Saint Laurent, ...My current challenge is the development of ESKA in the luxury sector with a creative positioning and a strong commitment to sustainability. As architects of identity materials, we help brands to use packaging as a sustainable value creator.We received the LuxePack Green Award 2019 and the double gold medal for packaging design at the San Francisco World Spirit Competition 2021.
Eska
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International Marketing And Communication DirectorEska 2017 - PresentSappemeer, NlESKA is a premium paperboard brand founded in 1879 in the Netherlands. A world leader with a strong commitment to sustainability, it is B Corp certified and is distributed in 80 countries in Europe, US and Asia. Responsible for all marketing and communication activities and report to the CEO of the company• Definition and implementation of a diversification strategy in the luxury packaging sector• Creation of a brand platform 'ESKA Architects of identity materials since 1879' with a positioning as a premium, creative and committed partner that supports brands in the ecoresponsible transformation of their packaging offer• Launch of a ESKA GALLERY concept, a new place of inspiration that supports the brand's sustainable value proposition and offers a customer experience• Contribution to the definition of the CSR strategy and to the drafting of a White Paper. obtaining the B Corp certification in 2022• Development and launch of innovations integrating circular economy: board made from recycled denim fibres (Green Award LuxePack 2019), disruptive concept of mono-material boxes (double gold medal for design at the San Francisco World Spirit Competition 2021)• Management of 360°communication and digital transformation: launch of a new website and digital activation campaigns, animation of social media, creation of brand content and storytelling, definition of media plans and management of press relations.• Development of operational marketing tools (brochures, sales support) and participation in luxury exhibitions in Europe and the United States• Setting up of partnerships, business development and creation of new leads in perfumes and cosmetics, wines and spirits, watches and jewellery, fashion and accessories, electronics• Participation in the transformation of the company and implementation of new methods for multidisciplinary and multicultural teams
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President Alumni Institut Supérieur De Marketing Du LuxeSup De Luxe 2015 - 2019Paris, Île-De-France, FrFounded by Cartier in 1990, the Institut Supérieur de Marketing du Luxe is the benchmark training institute for the luxury industry and its unique network brings together 2000 people in 44 countries• Animation of the network around the know-how, the culture and the values of the luxury world• Organisation of events, conferences and workshops on the key topics of the sector• Design of a "New Retail and Customer Experience" barometer with Nelly Rodi agency• Participation in the Institute's Jury and promotion of the network at events and exhibitions• Launch of an interactive website and digital communications (social networks, emailing) Sectors: Watches, Jewellery, Perfumes, Beauty, Haute Couture, Fashion, Champagne, Hotels, Real Estate, Arts -
Group Strategic Marketing ManagerDs Smith 2012 - 2015London, GbDS Smith is a leading UK packaging group in the luxury sector with an international dimension (turnover: €5 billion)Clients: Chanel, Hermès, Christian Dior, Guerlain, Yves Saint-Laurent, Clarins, Gucci, Boss, Estée Lauder, Lacoste, Chloé, Calvin Klein, Paco Rabanne, Thierry Mugler, Shiseido, Caudalie, Veuve Clicquot, Krug, Moët & Chandon, Roederer, Perrier Jouët, La Maison du Chocolat, Nestlé, BMW...• Building a new positioning as a "Game Changer" leader in the circular economy • Definition of an offer based on the creation of tailor-made eco-friendly packaging in Design Centres (22 openings / 700 designers) and on an immersive customer journey in life-size reproduced sales outlets• Identification of strategic international markets: potential and trends, sales and profit analysis, customer segmentation, SWOT, go-to market strategies• Steering the Group's research programme as part of the Commercial Excellence programme, the opening of Design Centres and the Group's digital transformation: market insights (luxury, retail, e-commerce), ad hoc studies, CRM, leading a team of 14 marketing managers• Participation in the development of the 5-year sustainable innovation strategy and launch of responsible solutions for the entire value chain: eco-design, e-packaging, connected packaging with augmented reality, experiential packaging• Member of the integration team of SCA Packaging after its acquisition in 2012 (€3 billion turnover): crisis communication, change culture and digital transformation -
International Marketing And Communication Manager - Luxury DivisionDs Smith 2007 - 2012London, GbResponsible for the marketing and communication activities of the luxury division (perfumes and cosmetics, wines and spirits, fine food) and report to the CEO • Definition of a brand platform around the slogan "Design is more than Design• Launch of a Design Centre (packaging creation agency) and development of ecoresponsible innovations: 6 consecutive victories at the "Formes de Luxe" award in Monaco• Development and implementation of global marketing plans (Europe, US, MO, China), opening of new international markets (perfumes in the US and Middle East, whisky in Scotland) • Participation in the sustainability strategy definition, proposal of a customer offer and launch of a White Paper in IPAD format (developed in the US), training of sales teams • Management of 360° communication: institutional, digital (website, emailing, e-brochures, IPAD applications, videos), organization of events and trade shows (Paris, Monaco, NY, Dubai, Glasgow), management of press relations and partnerships (Veuve Clicquot, Moët & Chandon) • Contribution to the "Commercial Excellence" programme: CRM, tools and methodologies, identification of strategic markets, business plans, client workshops, tenders• Management of strategic projects for the entire SCA Packaging Group (turnover: €3 billion) before the takeover by DS Smith: Design Centre openings, participation in the development of the Commercial Excellence programme and distribution of the White Paper within the Group
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International Marketing And Packaging ManagerDegrenne 2004 - 2007Vire, Normandy, FrLeading French tableware brand founded in 1948 and owned by Chanel• Participation in the repositioning of the brand and its refocusing in the selective circuit: transformation of an industrial manufacturer into a premium brand that values its know-how and conveys values of sharing around a table• Definition of a new brand identity and contribution to the development of a store concept with a cooking workshop: Prix de l’Enseigne d’Or 2006• Segmentation of collections, launch of diversifications and construction of a cross-functional gift offer: consumer test, designer brief and product development in Europe and Asia• Creation of a packaging department and management of the total overhaul of the offer with a Marketing, Design, Purchasing and R&D and Sourcing team: rationalization, new concepts, graphic charters, customer tests, merchandising, cost analysis, search for suppliers and development in China• Support for the international development of the brand in BtoC circuits (retail, corners, wholesale, e-commerce) and BtoB (hotels and restaurants, Maisons: Hermès, Christofle, Cheval Blanc, etc.) -
International Marketing And Communication ManagerHermès 2002 - 2003Paris, FrHaute Cristallerie Maison founded in 1586 belonging to the Hermès groupTableware, decorative items, lighting, perfume bottlesResponsible for marketing and communication activities and reports to the CEO• Definition of a new brand identity with the Hermès Corporate Communication team: change of name and graphic universe, refocusing on the know-how of the House, production of an institutional film• Launch of a new boutique concept, opening in Japan and animation of the network of points of sale• Redesign of collections, development of lighting (creation of a half-measure offer), upscaling of the decorative objects segment and strengthening of the best-selling Tableware collections• Briefing of creators, product developments and launches (Europe, USA, Middle East, Japan)• Development of bottles and carafes for Perfumes and Spirits Houses (Hermès, Guerlain, Chopard, Hennessy)• Development of media plans and management of press relations, organization of events (Europe, USA)• Participation in Creation Committees with Jean-Louis Dumas (Chairman of the Hermès Group) -
International Product ManagerLacoste 1999 - 2002Paris, Ile-De-France, FrPATOU is a Couture and Perfume House founded in 1914 which launched Joy "the costliest perfume in the world”Endowed with a House Perfumer and holder of LACOSTE licensePARFUMS LACOSTE (2000/2002)• Launch of 3 perfumes with an advertising campaign produced by Jean Baptiste Mondino• Definition, development and commercial presentations of the marketing plans for the Men's lines• “Lacoste” 2nd brand for Men’s gift boxes in France, “Lacoste pour Homme” Top 4 Masculine in FrancePARFUMS PATOU (1999/2000)• Launch of a new perfume internationally: concept, creation brief, juice, development of juice, product and packaging, price, quantities, sampling, advertising visuals, POS, sales pitch• Definition, development and commercial presentations of marketing plans for Women's lines (United States, Europe, Middle East, Japan) -
International Product ManagerL'Oréal 1999 - 1999Paris, FrPrestige et Collections International Division – Parfums LanvinFounded in 1889, Lanvin is the oldest Couture Maison still in activity and launched the legendary Arpège perfume in 1927.• Participation in the launch of the Oxygen perfume with an advertising campaign produced by Bruno Aveillan: concept, name, juice development, range and packaging, price, film and advertising visuals• Development of limited series for the “Arpège” and “Lanvin L’Homme” fragrances -
International Product ManagerBaccarat 1998 - 1998Paris, Île-De-France, FrFounded in 1764, the Baccarat crystal factory is an emblematic Maison of know-how and the French Art de Vivre• Participation in the development of the annual collection of oenology, decorative objects and perfumes: designer brief, product development, price positioning, sales forecasts, sales pitches, promotional events, press days)• Development of perfume bottles for luxury partner brands -
Marketing ResearcherMoët Hennessy 1997 - 1997Paris, Île-De-France, FrChampagne division of LVMH group: Moët & Chandon - Dom Pérignon - Ruinart - Veuve Clicquot • Study of the image of the Champagne brands in the Parisian wine shop network: recommendations adopted by the management team of Moët & Chandon
Sophie Greff Skills
Sophie Greff Education Details
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InseadLeading In A Transforming World - International Executive Programme -
Sup De LuxeLuxury Brand Marketing And International Management (Cartier Chair)
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Icn Business SchoolMarketing
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French NationalBusiness Law
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Faculté De Pharmacie - Université De LorrainePharmacy
Frequently Asked Questions about Sophie Greff
What company does Sophie Greff work for?
Sophie Greff works for Eska
What is Sophie Greff's role at the current company?
Sophie Greff's current role is International Marketing and Communication Director ✔ Luxury ✔ Branding ✔ Digital ✔ Sustainability ✔ Innovation ✔ Packaging.
What is Sophie Greff's email address?
Sophie Greff's email address is so****@****ahoo.fr
What schools did Sophie Greff attend?
Sophie Greff attended Insead, Sup De Luxe, Icn Business School, French National, Faculté De Pharmacie - Université De Lorraine.
What skills is Sophie Greff known for?
Sophie Greff has skills like Marketing, Marketing Strategy, Marketing Management, Product Development, Management, Packaging, Brand Management, Market Analysis, Trade Marketing, Brand Development, Management Marketing, E Commerce.
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