Assistant Account Coordinator
Internship at marketing and public relations firm serving 12 wine industry clients in central California. Optimized social media presence for Paso Robles’s tourism organization, Travel Paso, with improved content and engagement efforts, increasing views and interaction over a 10-week period. Helped execute event logistics for 1,000+ attendee Taste of Santa Barbara and San Jose’s 500+ attendee Savor Paso. Developed press releases for new restaurants, blog posts for Travel Paso’s website, and built clients’ social media accounts by producing bi-weekly videos on Instagram, TikTok, and YouTube.