Sophie Luu Email & Phone Number

Annecy, Auvergne-Rhône-Alpes, France

 Managed the B2B sell-in seasonal campaigns of clothing and equipment collections within a portfolio of 70 shops (integrated/national and independent retailers) Boosting seasonal sell-out performances: merchandising, vendors trainings and incentives, promotions, contract negotiations, sales follow-up, back-/ re-orders and returns follow-up, seasonal products and sales forecast, prospection of new accounts

Annecy, Auvergne-Rhône-Alpes, France

 Developed partnerships for the Alpine French Club of Annecy (brands, retailers, institutions), optimization of the existing partners and prospection of new ones, contracts negotiation, win-win partnership actions  Organized several events with Sports Outdoor Brands (ex: The North Face, Samaya, Salomon, Patagonia…)

Aix-Les-Bains, Auvergne-Rhône-Alpes, France

▪ Developed and managed sales and brand experiences within 2 Key Retailer Accounts (retail and online)▪ Annual contract negotiation and follow-up, product assortment management, promotion and budget management, online and retail merchandising activation

Annecy, Rhône-Alpes, France

FMCG Promotion, Trade Marketing, Instore / Offline / Online Brand & Product Activation and Partnership Management- Responsible for the Brand Promotion Development throughout various Trade Marketing actions directed to drive up instore sales, brand visibility and consumer experiences.

Région De Rhone-Alpes, France

Business Development, Network Management (Mass Retailing) and Operational Team Management :- Responsible for the Business Development of a 120 shops portfolio and of 2 local key accounts ; increased turnover by +4% (vs. a national level at +1% ; 2015) ; Ranking: 1st Area Sales Manager in turnover evolution in 2015 and 5th position in 2014 (France) - Guaranteed the implementation of the commercial strategy (4P Marketing): negotiations, implementation, follow-up and analysis of the results- Operational Team Management of 6 Sales Promoters (hiring, training and coaching) and 3 other people with external contracts.

Région De Paris, France

Animation and Development of a Loyalty Program, Marketing Analysis and CRM :- Prepared, executed and managed promotion plans and budgets- Marketing studies, Cross-selling, turnover action plans and reporting of results- Implementation of KPIs, sales follow-up and recommendations about the launch of a new test concept of shops

Benelux

Management and Development of a Product Portfolio, Operational and Strategic Marketing:- Defined, implemented and evaluated Marketing Plans on the Kids Biscuits product range - Sales follow-up and analysis, consumer studies and market analysis- Proposed, developed and launched new concepts: product offers, packaging, promotions, brand activations, loyalty program (CRM & Websites)

Région De Lyon, France

Operational Marketing, Merchandising and Communication:- Participated to different projets of brand visual identity and visibility (packaging, visual merchandising, architecture), and provided the team with instore and online benchmarking studies- Managed various communication actions (emailing campaigns for launches of collections, private sales, newsletters), launched and updated B2B Websites- Day-to-day support of the Sales Force to provide them and the shops with the divers marcoms elements and products (samples)

Middle-East North Africa Region

International Marketing, Business Development, Communication and Event Management:- Developed Marketing and Business activities for 2 brands on the MENA Region: marcom. supports (divers sales supports, websites, newsletters) and actions (e-mailing campaigns, events, R.P.), new product launches, internal/external trainings and incentives, day-to-day sales force support and coaching- Road Show Manager (10 countries a year, over 1000 visitors)- Market studies, benchmarking and commercial prospection with the negotiations of 4 new business partnerships

Région De Lille, France

Prospection of new properties to be sold and rentedRent of propertyContract managementPortfolio management of properties and of clientsSales of services and assurance

Région De Lyon, France

Conducted a Marketing Study about the Global Customer Client Experience of a newly opened Starbuck Coffee in LyonLed various qualitative and quantitative analysis / surveysPresented results and recommandations

Lille, Hauts-De-France, France

Boutique / Retail Sales Associate- day to day client sales, advice and service - Management of the daily roll out of the boutique- Merchandising - Promotion and follow up of sales objectives- Inventory

Master'S Degree

Bachelor Of Business (6-Months Exchange)