Help grow companies through strategic initiatives including go-to-market strategy, brand image and positioning, securing investment, and developing and facilitating strategic partnerships.• Refined $7M seed round investment strategy for natural language processing innovation tool. Defined value proposition, market size, and customer segments; revised investor memorandum.• Established Go-To-Market strategy for a newly launched CPG brand. Conducted qualitative and quantitative research including analysis of 185+ competitors to optimize positioning and defined $1.9B market opportunity. Created customer profile; tested assumptions for P&L forecast; developed strategies for pricing, branding, and retail partnerships.• Scoped new digital product to democratize the $17.8B career counseling space; mapped industry white space and customer journeys, analyzed product market fit; defined revenue streams and value proposition; created wireframes.

EXMACHINA provides strategy consulting and execution to early-stage businesses and established organizations.

• Led department in solution development across all 3 US offices; collaborated with senior leadership and cross-functional teams across 6 global offices to increase market share and attract new clients in the media, entertainment, and advertising space; consistently managed 10+ long and short-term projects at a time.• Developed competitive positioning through research and analysis of market trends and industry growth; identified inefficiencies and opportunities for client engagement and company promotion and accelerated approval timelines by 25%; executed engagement plans.• Crafted strategic messaging and authored case studies, reports, and supplemental content for ~30 advertising and VR/AR projects, including project launches for brands including HBO, Comcast, and Toyota.

• Developed targeted partnership and sales strategies for 5 markets; offered specific guidance on positioning, price, and company offerings to increase revenue and lead generation based on in-depth competitor and market research.• Created and implemented new CRM practices and outreach strategy for customer acquisition and retention.

• Secured contracts up to $2M through development of company, sales, and creative strategy and collaboration with CEO, national sales teams, and creative leadership. Led sales presentations to over 50 client teams.• Led company rebrand and launch of sister brand, including obsessive management of $50K project budget. Managed website redesign, development, and launch, oversaw creation of brand strategy guide, and crafted internal surveys and prepared data analysis reports of results. • Drove initiative to increase direct-to-client work with global brands and publishers, resulting in multiple original and branded projects. Supervised ‘Doing Good’ initiative and partnerships with social interest organizations.• Managed over 100 project pitches for 17 directors, RFP and RFI submissions, social media, and event planning.