FOREO is the world's leading beauty-tech brand, hailing from Sweden. Not a traditional beauty company, it is a brand built on innovation, visionary problem-solving, and experiences that enhance well-being and celebrate individuality, diversity, and inclusiveness. Responsibilities included:• Supporting the successful launch of the brand in Thailand for the first time, achieving significant market penetration, optimizing market position and supporting the sales team’s targets.• Collaborating closely with the sales and operations teams to ensure seamless execution of the launch and ongoing marketing efforts i.e., promotional events, product launches.• Establishing relationships with key stakeholders in the local market, including suppliers, distributors, and media partners to ensure timely and cost-effective execution of marketing initiatives and to ensure alignment with brand positioning and messaging.• Monitoring market trends and consumer behavior to refine marketing strategies and tactics. • Identifying and developing relationships with key influencers and publishers• Strategizing and developing brand content• Tracking mentions and ROI of the partnerships• Developing and executing influencer marketing strategies and creative campaigns• Planning and attending relevant brand events for marketing and brand awareness purposes• Developing content ideas and curating content angles for partners• Supporting retailer campaigns with influencer content

Solutions Leisure is the UAE’s most awarded independent F&B group, leading the hospitality, entertainment and dining scene in Dubai with groundbreaking concepts.Responsibilities included:• Producing written materials for any artwork or collaterals, website content, press releases etc., and proofreading of all written materials.• Managing web content for all of the company's F&B brand websites (using a content management system); ensuring all websites are always up-to-date with latest events, accurate information and optimized.• Ensuring brand guidelines are adhered to on all platforms and ensuring correct display of all marketing collaterals for each brand, on-site and in any media (liaise with external partners to ensure correct promotions are being pushed out).• Monitoring of e-reputation (ensuring great presence and responsiveness to reviews on listings sites and local directories such as TripAdvisor, Zomato, Google listings etc.)• Planning, scheduling and running video marketing campaigns on YouTube (through Adwords) to increase brand awareness and presence for all F&B brands.• Coordinating with the Creative/Marketing team to develop ideas, campaigns, new initiatives and concepts. Working closely with PR & Social media team to produce attractive content.• Managing SEO activities for all brands: optimizing copy and landing pages for search engine marketing, performing ongoing keyword research, implementing content recommendations for organic SEO success, researching and analyzing competitor links and rankings, developing a link building strategy, coordinating with web developers to ensure SEO best practices are implemented on code, recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Hospitality Dynamics specialises in loyalty program marketing and providing customer retention strategies for the luxury hospitality sector, with a focus on mobile app-based membership programs.As their Marketing and Communications Executive, I was primarily in charge of content marketing activities including copywriting and online content management to support customer engagement strategies and loyalty programs for luxury hotels across different markets, from the Middle East to Africa and Asia. Main clients included Jumeirah Hotels and Resorts, InterContinental Hotels Group (IHG) and New World Hotels (Holdings) Limited.Responsibilities included:- Creating and managing website and mobile app content for clients' loyalty programs (using a proprietary content management system), from copywriting to proofreading to ensuring brand consistency.- Helping to drive incremental revenue by identifying member-focused campaigns, drafting and executing email marketing campaigns and promotions.- Providing copywriting and editing support for all promotional campaigns, marketing collaterals,client proposals, social media, client communications and newsletters.- Managing and maintaining the content calendar for all clients, respecting tight deadlines.- Providing weekly and monthly-based reports such as sales & marketing reports, email campaign reports, member activation reports.- Ensuring effective day-to-day communications both externally and internally, i.e. within the company and with clients.

Motion Global powers the SmartBuyGlasses Optical Group, which is one of the world's leading online retailers of designer brand eyewear. Motion Global’s portfolio of domain properties are leaders in the online eyewear retail market in over 30 countries and 15 languages worldwide. Motion Global also works together with top NGO’s to alleviate poverty in the developing world.Responsibilities included:- Affiliate Marketing: monitoring and updating various Affiliate Platforms and enhancing the communications initiatives with partners. Assisting in program development by recruiting new affiliate publishers. Producing performance reports on a monthly basis.- SEO Link Building for key markets: setting up collaborations with media and influencers to increase traffic and domain authority. Strategic planning to improve SEO statistics for key domains.- Creating, translating and optimizing website content (using a proprietary content management system) using SEO keyword analysis, basic HTML/SEO coding, SEO content writing, Meta data Optimisation. - Updating and monitoring social media accounts for the French Market, to increase reach and engagement. Monitoring of e-reputation.- Coordinating with the Campaign manager and Email marketing manager to prepare and launch promotions and emails for the US and French markets, for special events and celebrations like national holidays/sales etc.

The Seoul Luxury Business Institute (SLBI) is a consulting and training company, specialising in providing Luxury Industry expertise to help luxury brands thrive in South Korea. SLBI is a sister company to Bluebell, which is a pioneer and leader in Luxury brand distribution in Asia. Bluebell selectively introduces and builds top brands across Asia (as distributors, franchises, or joint venture partners) and then successfully markets and promotes imported luxury products from these brands.Tasks and responsibilities included:- Closely assisting the General Manager, the Marketing Director, the Business Developers and the Operations Director with various ongoing projects such as the opening of the Shanghai branch of LBI and the prospection of new clients.- Conducting extensive market studies, strategic market analysis and competitive research to support expansion projects and capital-raising. - Participating in client visits and helping to create presentations and business plans. - Working on PR, communications and CRM. Preparing invitations for events, newsletters for the company, helping with client correspondence optimization.- Implementing and monitoring social media marketing to build up company awareness through various platforms such as : https://www.facebook.com/seoulluxurybusinessinstitute

The Safran Group supplies systems and equipment for aerospace, defense and security and holds world leadership positions in its core markets. Its sub-branch Messier-Bugatti-Dowty is the world leader in aircraft landing and braking systems. It is a partner to 30 leading commercial, military, business and regional airframers and supports more than 25,000 aircraft by producing over 40,000 landing systems every day. Tasks and responsibilities included:Assisting the HR team in a wide range of tasks such as: recruiting, coordinating training, keeping personnel records up-to-date, and handling clerical and administrative duties.