An experienced & well versed media professional, with outstanding knowledge of the digital universe. I focus on the following market sectors; publishers, sports rights holders and brands in the programmatic advertising space. I help them harness and understand their audiences across all touch points from social media channels to website, dark social and beyond. This then powers highly successful, targeted digital marketing activities, sponsorship activations and audience extension. RadiumOne's unique proposition comes from building intelligent software that automates media buying, makes big data actionable for marketers and connects them to their next customer.For publishers and rights holders we provide a platform with which to generate incremental revenue by enhancing and extending their commercial propositions beyond their traditional digital channels. Enabling them to secure new revenue by offering an in house digital sponsorship activation and programmatic advertising solution, giving them the edge on the competition. Ultimately our business believes that protected, fresh data and the ability to activate in real time produces superior results for our clients.I specialise in the creation of native, content led units - http://po.st/Native which enable publishers, rights holders and brands to capitalise on their content, audience engagement and sponsorship activation. In addition to the creative-led aspects of my role, I specialise in on-line and mobile commercial development. Specialisms in mobile, digital and social media, key account management, developing relationships and acquiring new business, deal negotiation, commercial sales, pitching, presenting and training. Plus the ability to create ground-breaking media campaigns, paired with dynamic, creative adverts.Strong personal skills, coupled with a creative eye and a drive to succeed continue to push me forward, and give me the ability to develop new and longstanding business relationships.