Sophie Sabel Email & Phone Number

Stockholm, Sverige

Sweden

Stockholm, Sverige

Stockholm, Sverige

Western Union is a market leader in global cross-border money transfer services, available in over 200 countries around the world.Responsible for customer acquisition through digital channels in Sweden, Norway, Denmark, Finland and Iceland. Translate digital strategy to tangible marketing targets through full-funnel marketing strategy. Using data and insights to drive performance and present ideas and results to internal and external stakeholders.• Acquisition: Working with media agency to develop marketing campaigns via online (native, • PPC, SoMe, display, video etc.) and offline channels (OOH, TV, print) to establish Western Union as a global leader in the money transfer sector.• Retention: develop customer communication around seasonal campaigns and new product launches, as well as implementing communication throughout the customer lifecycle.• Increase offline visibility for the brand by store branding, outdoors and indoors, together with print vendor.

London, Storbritannien

Fisher Investments is an independent, privately owned asset management firm serving both institutions and individuals.Responsible for Swedish marketing activities with end goal of lead-generation and conversions. Executing online campaigns in close collaboration with external vendors such as media and creative agencies in order to optimize lead flow and reaching CPA goals. Working with Swedish translations and content localization in order to increase visibility on the local market.

London, Storbritannien

Fisher Investments is an independent, privately owned money-managing firm serving both institutions and individuals.

Bryssel, Belgien

Optimy proposes a complete B2B software solution which allows you to optimize the management of sponsorship/partnership/patronage request throughout the whole project lifecycle; select the most suitable projects, follow them as efficiently as possible, collect and analyze key data to evaluate results.• Performed market research of Scandinavian foundations and listed companies• Conducted direct and indirect competition analysis worldwide• Made improvements of Optimy solution’s online user descriptions and worked with SEO• Wrote articles for website and social media marketing

Washington D.C., Usa

Planned and executed international networking events to spur the trade relations between Swedish and American companies and individuals in the DC metro area. Responsibilities included selling sponsorships and attracting new members, promote events and create invitations. Took initiative and launched a new website in order to facilitate the marketing of the Chamber and to increase the memberships rate. In charge of bookkeeping and providing financial reports to the board meetings. Responsible for the Young Professionals Program of the Chamber.

Varberg, Sverige

Processed and recorded transactions for bank customers, including making deposits and withdrawals, exchanging currency, and resolving issues with customers’ accounts. Duties also included promoting and advising on the bank’s products and services, helping customers with their internet bank, issuing credit cards and processing loan payments.

Brussels, Belgium

Lafayette, California

Master Of Science (M.Sc.), International Business, Marketing, Pass With Distinction

Activities and Societies: Vice President of the Education Committee (Umea School of Business' Student Association), Toastmaster at Umea.

Bachelor Exchange Program, Economics, Pass With Distinction

All education given in French

Bachelor'S Degree, Economics

French Language, 84% (Pass With Distinction)

French Class in Brussels, Belgium.