Sophie Robertson Email & Phone Number

Atlanta, Ga, Us

Greater Atlanta Area

Greater Atlanta Area

Greater Atlanta Area

-Develop, implement and manage earned and paid digital and social media strategies for clients-Manage digital campaigns and projects, working with cross-functional teams to support efforts and activations-Create content plans for planned and real-time opportunities, including social media month ahead content calendars and website content-Create analytics reports for communications efforts, including monthly social media analysis, public relations campaigns, daily monitoring reports as well as real-time activations-Manage budgets and trackers for digital campaigns and projects-Client experience includes consumer, corporate, healthcare and nonprofit—including the National Peanut Board, Essilor, Tetra Pak, Kennedy Krieger Institute and more.

Greater Atlanta Area

-Increase awareness of client brands and happenings through traditional media outreach and digital strategies-Develop and implement social media strategies, driven by research, analytics and performance-Assist in development and execution of brand launch campaigns-Create unique social media activations, utilizing the Golin Bridge to monitor conversations and relevant coverage in real-time-Develop and present strategic social media analytics reports -Execute results-driven media relations campaigns in national, regional and local media outlets-Identify best digital practices and trends to help impact and shape digital strategies -Seek new business opportunities

Greater Atlanta Area

Assist team leaders on multiple accounts at a national Top 10 PR agency. GolinHarris is a holistic communications firm designed and built to help clients win in a complex digital world.-Provide public relations support to a wide range of clients, including consumer, corporate, healthcare, non-profit and small business-Conduct media outreach and secure news coverage-Draft news releases, pitches, social media updates and blog posts for clients-Develop daily and weekly media monitoring reports using Google Alerts and Factiva to monitor all client mentions and industry news-Monitor and analyze social media accounts using Sysomos and Hootsuite -Provide assistance in crisis planning-Create and update weekly status reports for clients-Assist in event coordination and creative material development-Participate in new business brainstorm sessions

Provided freelance work for clients. The firm specializes in corporate communications and reputation management for fortune 500 companies. Responsibilities included:-Project Management-Account Service-Internal communications planning-Client relations-Creative direction support-Social media -Media relations-Writing and editing

Served a vital role in the PRSSA campaign for organ donor awareness.-Received first place in the competition, judged by PRSA National Executive Board members and Rowan University faculty-Hosted a day-long event to generate awareness among peers, faculty members and the community through marketing strategies and social media outreach-Conducted primary research-Created the website pre-promotional video and post video

Managed GCSU's non-profit, student-run public relations agency within the PRSSA chapter.-Served as the social media manager-Oversaw teams within the agency-Implemented successful client events -Founder of the now annual event "Survivors in Pink," which honors breast cancer survivors in the Baldwin county community. To this date, it has been the most widely publicized event in the agency's history. -Created the SpectrumPR web site

Greater Atlanta Area

Interned at an award-winning boutique marketing, public and media relations firm speciliazing in the lifestyle and hospitalities industries.-Identified, compiled, and reported client media clippings to staff members-Monitored clients and competition through social media-Submitted client events to online event calendars, resulting in more than 200,000 media impressions-Helped plan events for various clients throughout Atlanta, Charleston, and New York-Conducted market research for the opening of a new restaurant in Indianapolis-Participated in group meetings and brainstorming sessions-Contributed to overall PR and marketing strategies

Served as the public relations/special event planning intern for a non-profit organization that changes lives by promoting understanding, acceptance and inclusion between people with and without intellectual disabilities. -Wrote press releases which were distributed through PR Newswire and received several media placements-Gained experience with Raiser's Edge, the database system for non-profit organizations which manages fundraising campaigns-Created, implemented, and managed SOGA's social media through Facebook-Produced a cost-effective 'Save the Date' magnet for a fundraising event-Updated the Polar Plunge Media Tool Kit for 2012-Created an E-blast newsletter sent to all members within the database system-Provided assistance to the CEO, Senior Public Relations Manager and Director of Special Events

Ba, Mass Communication-Public Relations. Minor In Spanish

Activities and Societies: PRSSA, PRSSA student-run firm, Lambda Pi Eta

Education record