Sophie Watling Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, Australia

Australia

Rosebery, New South Wales, Australia

Snitterfield

Responsible for Merchandising across both brands; The Little Green Sheep and SnüzWeekly analysis on top and bottom sellers, working closely with the buyer to optimise the assortment.Producing monthly reports for the product and sales team to help make decisions on product direction across global retail channels such as Amazon, John Lewis and.

Paddington, London

• Responsible for Men’s Trouser's with an annual turnover of £12m
• Previously responsible for Women's Knitwear, Tops, Accessories and M&S brands
• Entrusted by 9 countries to range and centrally manage their accounts.
• Manage OTB, purchasing budget and markdown spend
• Close links with the international buyers and UK buyers to influence the selection that would work for different market's tastes and trends.
• Drove projects to engage peers to more efficient and productive ways of working

Paddington, London

• Key trading knowledge across peak departments; Knitwear, Bottoms, Dresses and Tops
• While working on dresses, capitalised on store feedback from the northern region as they were getting high demand for Ascot dresses. Worked with the buyers to create an additional range which drove incremental sales..
• Strong links with merchandising to understand key styles, intake and sales plans to maximise revenue and make commercial, informed decisions when trading the range.
• Advanced planning and analytical skills to manage and produce weekly dispatch plans in line with department flow and sales plans; tracking daily and reacting to ensure we came in on target.
• Coaching, development and management of allocators which I personally thoroughly enjoyed helping my peers and supporting members of the team

Waterside, London

• Assistant on the Knitwear department for both Limited Edition and Per Una brands, reviewing the department daily at line level to maximise sales performance with stock support
• Increased awareness of the fashion environment, factors that affected trade and participated in weekly meetings to discuss impacts on sales and develop strategies for the future.
• Detailed analysis done daily; tracking performance against both top line and merchandiser's plan to ensure we had enough stock in stores to take the planned sales.
• Experienced in managed ambiguity and changing priorities due to the nature of varying deadlines and plans to meet top level plans.
• Competent in Excel and both Business Objects and Mercatus systems.
• Supported store queries; building a familiar point of contact for stores which increased my ability to convey key business messages and trends while managing their expectations.

Stratford Upon Avon

Stratford Upon Avon

Bachelor'S Degree, Business Management, First

Fashion/Apparel Design

Worked on 2 NVQ courses, Fashion Level 1 and Theatre Design Level 2.

Education record

11 GCSE’s A*-C including Maths and English and French. 4 AS levels - French,Business,Fine Art and Design Technology 3 A levels.