Leading a team that are responsible for strategic/business planning, M&A, market intelligence, product marketing, project portfolio management, and sustainability.

Member of the Executive Committee; tasked to scale growth and expand profits through the development of a modern marketing function.

Responsible for strategic and tactical marketing plans, market research, branding, lead-generation via traditional and digital marketing channels, web content development/management, and sales enablement.

Managed the entire merger and acquisition life-cycle to ensure alignment of activities with business strategy and delivery of value to company.

Led the team to track competitors’ moves, monitor market trends, conduct market and competitive analysis, and identify organic and inorganic growth opportunities; go-to-contact for market information supporting company's five-year business planning, M&A activities, and market segment strategy formulation; established campaign management process; launched marketing campaigns and sales initiatives that generated considerable incremental revenue and improved company's market position.

Managed two product lines (Ceramics and Wires) globally including new product development and launch, product modification, raw material vendor change, and product obsolescence, resulting in significantly reduced bottom line and increased top line.

Led a virtual team of subject matter experts to gather market intelligence, conduct competitive analysis and respond to competitive moves, transforming company’s reactive competitive culture into proactive approach and providing tremendous support to Avaya's global marketing campaigns.

Optimized sales operations; developed and implemented sales strategy to drive revenue growth; managed global sales initiatives.

Acquired in-depth business knowledge by completing three rotations with North America Marketing, APAC Marketing, and Strategic Marketing teams.